With the millions of auctions that are on eBay and the thousands
of similar products, you have to find a way to set yours apart
from the others. You can spend extra money on listing features,
but this cuts into your profits. One thing you can do that costs
nothing is to have a good title.
Remember that when a potential buyer is looking for something
specific they will type in their search just like you would a
search engine looking for websites of your interest. It is
important to have a good title that will contain the keywords of
what you are selling. Let's say you are selling a Widget Plus.
You would want to make sure that in the title contained both the
words widget and plus. The word plus in the product would
indicate that the widget plus is an upgrade from the original
widget. You also want your potential buyers to know that you
have a widget plus and not just a plain widget.
I will show a few examples of less than desirable titles:
Cheapest Widgets on eBay! (Are they really? It does not have all
of the keywords. Too cliché.)
***Widget Plus*** (It has the full name of the product, but the
added asterisks to draw attention are annoying)
WIDGET PLUS! (This one is similar to the one above. This is like
yelling, very annoying.)
Keep in mind that your intention is to draw a potential buyers
eye without looking cheesy or cliché. In my opinion the best way
to do this is the direct approach. Use a title that is
professional sounding. When you use a format like this you are
showing your potential buyers that you are confident in your
product and describing it accurately without having to "pad" it
with annoying font tactics.
Here are a few examples of good tittles:
Widget Plus. Unopened Widget. (What I did here was indicate the
product I had and that it was still in the box. This is
Important to state in the title if you have an unused product on
auction. Buyers will want to see what kind of deal they can get
on a new one. I also indicated just widget at the end instead of
widget plus to catch the potential buyers that just typed widget
in the search box.
Widget Plus. Like New Widget. NR! (I did the same as above
except that it is a slightly used widget in excellent shape. I
also indicated that I have no reserve on this auction. Most
eBayers dislike reserve auctions because they feel like they are
not getting a deal. Make sure you are accurate in your
description. Do not indicate that your item is in better shape
than it actually is. I always capitalize the first letter of
each word. I believe that this draws attention without looking
like the all caps example above. If you use an abbreviation like
NR, make sure it is in caps. Nr just does not look good. The
exclamation point on the end of this title is totally acceptable
because if the widget plus is a good item NR! Is indicating a
special deal.
Widget Plus. Free Shipping On Widget! (If you are able to, free
shipping is a good way to attract potential buyers. If you have
an accessory to throw in for free by all means do. This is also
a great way to draw potential buyers. Make sure you watch your
cost on the freebies, you don't want to lose money.
Tittles are one of the most important things in an eBay
listing. If they are done properly you can increase the number
of potential buyers that will stop and take a look at your
auction. If the title looks like the title to a spam email the
buyers will go on to the next seller. In the competitive world
of eBay you have to use the best title possible to bring the
eyes of the buyers to your auction and not another seller.
Author information: Shawn Sellen is the owner of
http://www.auctionreel.com/ An Internet auction information
website that also offers free downloads.
About the author:
Author information: Shawn Sellen is the owner of
http://www.auctionreel.com/ An Internet auction information
website that also offers free downloads.
