If you're looking for a new product to sell , whether it's your
first product or just something to complement your existing
product line, don't think in terms of the product!
Instead, find a niche you can fill that is not currently being
served. Do a little research and find out what people are buying
a lot of and find a way to create a better product or one that
provides benefits not easily found in the market.
It can take a great deal of money and lots of time to develop a
market. It's much simpler and vastly more profitable to find the
market first, then develop your product.
One of the easiest ways to find out if there is a niche you can
fill is to listen to complaints about your products; sometimes
these are not just from niggly customers but actually from
customers revealing a niche to you.
Another way is to read trade magazines and look for complaints,
try and find out what makes people so unhappy in your industry
and then try and make those people happy!
When I first started
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