Do you find yourself being Reactive to whatever comes
along, whenever it comes? Never quite knowing what to
expect or what your response would be when something
out of the ordinary happens? Or are you Proactive and
have tried to anticipated what's needed BEFORE it's
needed?

Proactive vs. Reactive makes all the difference when
it comes to your business and as an added benefit,
it greatly reduces frustrations!

Being PROACTIVE involves nine specific areas:

P PERSISTENCE
Persistence is the key to success on the Internet!
Sticking with it almost to the point of being stubborn.
You keep at it. If it doesn't work the first time, you
don't quit, you try it again and again.

It may need to be rearranged, tried a different way,
"tweaked" a little or revised, but the point is....you keep
trying, you keep working it. Be persistent!

R RELATIONSHIPS
Trust is the basis for any lasting relationship. Get to
know who your customers are. Listen and understand
their perceived needs and wants. Use their names
often, pick up conversations where they left off. Interact
with your customer.

Your customer may not be able to explain the in-'s and
out's of your product or how it is make, but, your customer
knows how he/she was treated and what type of experience
they had while visiting your site or ordering your product.
Build relationships!

O OPPORTUNITIES
New services, options and availability can create
tremendous opportunities for revenue and profit
from existing (as well as new) customers. Seek to
provide so many services and benefits that your
customers choose to keep returning.

Every customer is an opportunity looking for
a place to happen. Look for opportunities!

A ACCOUNTABILITY
Any contact with a customer, e-mail, web site, ezine
or orders reflects, and is held accountable in some
way for, customer satisfaction. It's all about service!
Your absolutely outstanding service! Be accountable!

C CONSISTENCY
You must be consistent with customers at each contact.
Relationships are building each visitor each time contact
is made. The worst impression you can make is to meet
your customers needs and expectations on one visit and
then fall short during subsequent visits. Customers need to
know what they can expect. Be consistent!

T TENACITY
Along with persistence comes tenacity. Holding firm and
strong. Stay focused. Create a daily, weekly and
monthly schedule and stick to it. Set your goals and
stick to them. Develop your policies and procedures
and stick to them. Be tenacious!

I IDENTIFY
20% of your customers are providing 80% of your
profits! Identify your customers who are in this 20%
category to find the "core" of your business. What
can be done for the other 80%? Identify your customers!

V VALUE
Your services must be perceived with value by
your customer. Value = Quality and the customer
defines "Quality". The "quality" appearance of your
web site. "Quality" of customer interaction. "Quality"
of your service. Market the value of your service!

E ENTHUSIASM
Enthusiasm is exciting and contagious! Customers can
distinguish your enthusiasm, or the lack of it, over the
telephone, in your e-mail or in person within seconds.
It is crucial the atmosphere of the business, whether over the
telephone, e-mail, ezine, online or offline be one of
enthusiasm, a love or passion about what you are doing!!
Be enthusiastic!

Remember: Every customer-viewer is an Opportunity
looking for a place to happen! By being PROACTIVE you
will be ready for those....Opportunities!

About the Author
Livvie Matthews offers a complete line of services ranging
from the do-it yourselfers, to consulting and joint venture
services, to full writing and production services for home
based businesses, small businesses and large corporations
worldwide for creating and marketing their own simple,
but effective, versatile promotional tool! Visit
http://www.simplebizpublications.com and Market Your Goldmine!