A great way to accelerate your small business growth is by
employing people.
Okay, it may sound a little simplistic, so let me give you an
actual client case study of mine to illustrate how you can do it
for your small business growth.
Jason owned a door painting business and worked with me a number
of years ago. Within just 3 months his small business sales per
month grew from $45K to $90K because he employed a new staff
member.
Yes, it's true! Doubling your business could be as simple as
that! Let me explain how Jason did it.
Jason's business was set up for some business growth, yet he
needed a little help to identify how he could achieve it.
We identified that in the production area of the business, he
had some reliable staff doing a great job. Yet in the sales and
administration part of his business - he was doing all the work.
We identified that he was getting 'bogged down' in the admin
roles in the business and it was keeping him from what he does
best; Selling.
One of the keys of effective business growth is to generate
profitable sales. Yet for Jason, the admin work he was doing was
taking time away from him being able to sell. He was bogged down
in the day-to-day administration of the business.
If you have a business, consider this - Sales people should be
doing one thing - selling. If they are doing the daily
administration work they may be costing you profit. And growth.
What we did was simple. We put on an office/admin person.
The key guideline in putting on a person is this; as soon as you
can afford half of a person's wage you employ them. The
reasoning is simple. They'll pay their way when they get going.
Prior to putting on the admin person, we developed the systems
in admin so that the new person could follow them. And we also
developed training programs to ensure that the new person would
be up and running in next to no time.
If you're looking to put someone on in your business, you'll
also need to put into place systems so that they can follow them
consistently - especially during the first month. You'll also
find that you'll probably stunt the growth of your business in
the first 3 to 4 weeks because you'll need to devote a lot of
your time to training that person 100%.
It's the old notion of having to take one step back to take
three or four forward.
If you train them at less than 100%, say 50% you'll only ever
get out of them what you put in. That's where most business
owners fail. Firstly they select the wrong person and then they
don't have a great system to train up new employees.
Anyway, Jason put on the new admin team member. We defined her
roles and responsibilities. We got her to read the about how the
business ran so that she could understand systems and how they
can work for a business and then we coached her on how to
systematise her tasks as we explained them to her.
It took about one or two months before the new team member was
up and running. In that second and third month, Jason brought on
new business like crazy!
With the extra time on his hands, he met more people, had more
appointments and brought on more customers.
As a side note, the new team member was completing the
businesses admin activities in just 2 days that used to take
Jason two weeks to complete.
This meant that the new team member could then be focused on
improving the administration of the business, and then the
financial tasks of the business.
Eventually this admin person worked on documenting the systems
of the entire business, enabling Jason to sell the business some
time later.
Now let's consider your business.
If you would like to grow your business, consider getting other
people to do activities that are tying your down.
To help you in your business here's what you should do...
1. Put a value on your time. For example, if you charge out at
$50 or more per hour that's great. What it means though is that
you're wasting your time and holding your business back if you
are doing any tasks that you can pay someone less than $50 per
hour to do.
2. List the jobs that are less that your $ value per hour. I
would suggest that it would be the banking, getting the mail,
opening the mail, doing your book work, doing mail outs, etc...
3. Delegate these jobs to your team. Or even better hire someone
to do them for you. If you can pay someone $20 per hour to do
your bookwork and you can go and make $50 per hour, you are $30
in front. Plus they'll get in done in half the time.
4. Make it happen.
Too many small and medium sized business owners do too much work
'in' their business. Consequently their business doesn't grow.
Work out what you are best at in your business. Then surround
yourself with people that will do the things that will free you
up so you can do those 'best' things.
Then you can concentrate on doing the things that you know could
grow your business, and the people that you employ can do what
they do well. The end result will be significant business growth
for you.
Copyright © 2005 by Casey Gollan. All Rights Reserved
About the author:
Casey Gollan,
The
Business Growth Specialist, the Specialist who grows $1
Million p.a. small businesses into $2 to $5 Million p.a.
businesses over a 2 to 3 year period. To learn more about
Casey's Business Growth Program, visit his site and sign up for
'The 23 Secrets of Business Growth' 2 hour audio program for
FREE.
