This is a quick quide which is written for you, the business
owner who's looking to dramatically improve his/her business in
an easy, cost effective way and gain more loyal customers. Give
it a few minutes of your time and make your move!
It's unbeleivable how some people ignore the importance of
corporate image. They think they don't need any branding work to
become successful in their businesses. This ignorance leads to
great loss of credibility and customer loyalty.
Try to answer these questions honestly. If your answer to one of
these questions is a "NO", then your company is in need of a
corporate identity workout. We assume that you already have at
least a business logo but even if you are a new start-up, read
ahead for important tips which would be helpful while making a
decision about the logo design company you will be working with.
The Test:
- Are you truely satisfied with the looks of your logo?
- Is your logo suitable for your business?
- Is your logo suitable for your target audience(Potential
customers)?
- Is your logo design capable of instantly grabbing attention of
potential clients?
- Does your business cards provide a good first impression?
- Are you able to print your logo on promotional items such as
coffee cups, T-shirts, mousepads, etc.?
- Do you beleive that if your logo is seen by someone today,
will the same person remember it tomorrow?
- So, is your logo just perfect and can't be improved anymore?
The Guide:
We've said "Expecting a good service and great imaginative
design is your right." So, here we list what you should ask for,
in plain words:
- You should ask for unlimited revisions and redraws of your
logo design concepts. Some design companies limit the number of
your change requests and you end up with a logo which isn't even
close to what you've hoped for. Oh yes, you can't do anything at
this point. You're blocked! Because that was what you've paid
for! I want to underline this. That was What You Have Paid For!!!
What have you done wrong? You expected too much for a low price.
Did you think that you'd receive some original piece of art for
a funny 50 bucks? Remember, only amateurs would charge such
prices and you should guess what you'll receive. Don't hesitate
to invest some real money for the successful future of your
business.
- You should ask for industry standard file types so that you
won't have any trouble when you send your logo files to your
local printshop.
- You should be asked about your business model and audience
before starting any logo design project. Check out how detailed
these questions are. Basically, the more details you are asked
for, there's more chance of getting a focused logo. You should
feel safe that the design team has understood your needs
otherwise you will lose time reviewing logo design concepts made
for "some other company", not yours.
-Your logo must not contain shaded colors and too much detail.
Close your eyes and think for the first three logos you
remember. How do they look? Simple and no more than two-three
colors aren't they? Your logo must look good when printed using
only one color on a white paper. You can always have your logo's
different variations for different purposes but you must be able
to fax a coversheet with your logo on it.
About the author:
You are welcome to visit us at
http://www.LogoLive.com
Ali Ocalir, Industrial Designer / Lead designer for Creasive
International.
