Management is both art and science. It is the art of making people more effective than they would have been without you. The science is in how you do that. There are four basic pillars: plan, organize, direct, and monitor.

Managers may direct workers directly or they may direct several supervisors who direct the workers. The manager must be familiar with the work of all the groups he/she supervises, but does not need to be the best in any or all of the areas. It is more important for the manager to know how to manage the workers than to know how to do their work well.

A manager may have the power to hire or fire employees or to promote them. In larger companies, a manager may only recommend such action to the next level of management. The manager has the authority to change the work assignments of team members.

A manager's title reflects what he/she is the person who bears the responsibility.

There are many management functions in business and, therefore, many manager titles. Regardless of title, the manager is responsible for planning, directing, monitoring and controlling a group of individuals, monitoring their work, and taking corrective action when necessary.

Business Management at first place is a set of processes that helps organizations optimize business performance. It is focused on business processes such as planning and forecasting. It helps businesses discover efficient use of their business units, financial, human and material resources.

An Accounting Manager supervises the Accounting function. An Operations Manager is responsible for the operations of the company. The Manager of Design Engineering supervises engineers and support staff engaged in design of a product or service.

There's a detailed plan behind every product that is sold. Advertising, marketing, and public relations managers are the brains behind those strategies. They use market research and employ various techniques in order to develop, promote, and sell their clients' products and services. The first aim is to target the right audience; advertising managers are in charge of creating and placing ads; and public relations managers use subtler methods to get the word out.

Marketing majors learn how to create and sell those products and services in ways that will build a large and loyal group of customers. They are accustomed to discover the special something that people want and how to convince them that their product has it.

Of course, the roles of these professionals overlap, and their goal is the same: to earn bigger profits. With tools such as advertisements, brochures, and websites, they can make the difference between a success and a flop.

About the Author
Theodora Borissova is a relationship manager in BB Media Ltd: a communication agency with years of experience in graphic and web design. The company has developed successful marketing campaigns for Bulgarian Real Estate and Best Bulgarian Properties