Copyright 2005 Richard Knight
If you've been struggling to close prospects into joining your
MLM Opportunity or even to go to a website or go to a conference
call to get more information then you HAVE to read this article.
In order to effectively close prospects into taking the action
that you want them to take, you will always have to accomplish 1
thing first.
During every prospecting call, you always want to "Hit Your
Prospects Hot Buttons". But more specifically, you always want
to hit their "Pain and Pleasure Buttons".
And here are a few tips you can use to "Make Your Prospects Beg
To Join Your MLM Opportunity.
First, you always want to know what "Pain" your prospect is
having in their life (their Pain button). Remember, your
prospect filled out that form "for more information about a home
based business" to get rid of a "Pain" in their life that's
brining them down in one way shape or form.
This pain could range anywhere from being in credit card debt to
having creditors harassing them each and every day. Your
prospect's pain comes in all different shapes and sizes and it's
your job to find out what it is.
Next thing you want to do is hit your prospect's pleasure
button. All you have to do is let your prospect visualize the
"pleasures or goals" they're trying to achieve through a home
business.
Your prospect's pleasure button can be anything from finally
taking that dream vacation to being able to pay for their
daughter's wedding. Just like they're pain button, your
prospect's pleasure button comes in all different shapes and
sizes, so be careful because sometimes your prospect will let
you know the "real" reason they filled out that form "their
hidden pleasure" and you'll really have to pay attention to
notice it.
So the next time you pick up that phone to call a prospect or
even if you're an email prospector, always find your prospect's
"Pain & Pleasure buttons". Because I guarantee the prospector
who tells that struggling father of two "If I could show you how
to pay for your daughters wedding (their Pleasure Button) and
help you get out of credit card debt in the next 7 months rather
than the next 10 years (their Pain Button) would that be worth
22 minutes of your time?" will always get better results than
the newbie MLM'er who says "How would you like to make $5,000 in
the next 30 days?"
Always remember to hit your prospect's "Pain and Pleasure
Buttons" and you'll have your prospects begging to join your MLM
Opportunity in no time.
About the author:
This article has been written by Richard Knight, founder of 45
Second Prospecting. Richard offers a free newsletter filled with
Fresh Tips, Tricks and Simple Strategies that'll boost your
residual income and your MLM profits even if you've thought
about throwing in the towel - Sign up for his FREE newsletter
today. . .
http://www.45secondprospecting.com
