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Practice Professional Business- Get impressive Results By Abe
Cherian Copyright ? 2005
Being a trustworthy professional in business today might seem
obvious, but not always followed. This represents 95% of your
business success.
If you have a retail store that is a clean store, make sure the
doors and windows are clean, make sure the store front looks
good. Enforce that your employees stay clean and the shelves and
floor are clean.
If it's a service company, make sure your service technicians
are wearing clean work clothes, their trucks are clean, and
salesmen should be well groomed and punctual. Everything about
your business should be professional.
The public is more skeptical than they've ever been. So we have
to deal with negative media about people who were ripped off by
a service contractor. It's hard to blame people for being
skeptical. There are a lot of sleazy companies out there who rip
people off.
We have to over compensate for these consumer feelings. It's
unfair, but that's the way it is. You want to project a
professional image and earn peoples respect and trust.
If They Complain, Answer. Whenever you have a complaint come in
from a client it means they are asking for help. It's an
opportunity to cement a relationship and enhance your customer
relations.
The key is to take care of complaints as quickly, efficiently
and ethically as possible. Don't leave them unhappy. Remember
that an unhappy customer will tell many, many people not to do
business with you.
If you have a customer that continually complains and is always
wanting to cut prices here, get a little extra value there, give
them their money back. Remove them from your database.
In many of the companies I've seen and been involved with seen
those companies build databases of people they will not do
business with because they are always looking to get something
for free.
If you give somebody their money back, there aren't too many bad
things they can say about you. If you don't refund their money,
they can say just about anything they want about it. Whether
true or not If it's a complaint that's not going to be rectified
at all. You definitely want to give the money back.
You should think of that money being spent on stopping them from
telling others bad things about you as money well spent.
The customers who are normally good customers or never say much
one way or the other and something goes wrong, You'll want to
correct it quickly, efficiently and ethically as possible.
About the author:
Abe Cherian is the founder of Multiple Stream Media, a leading
performance-based Internet advertising company dedicated in
helping small businesses create online presence, brand
recognition and online automation. Main company web site:
http://www.multiplestreammktg.com
