So you had that fantastic business idea, the one that's going to
be wildly successful and make you a fortune - even better, you
actually did something about it and started your own business.
Good for you! Not everyone gets that far. Most people sit and
day dream about what they might do if only ....
"The world is full of dreamers, there aren't enough who will
move ahead and begin to take concrete steps to actualize their
vision" - W. Clement Stone
But you got over the biggest hurdle, that first step and you
actually created something.
Well done - you did more than most. Now you have the day to day
details of running your business so how do you keep going?
There are several things to look at here:
1. What are you good at and what do you enjoy doing? Make two
lists - one of the jobs you like and one of the jobs you don't
do very well. Take the second list and have a look at what you
might outsource or automate. Do you love doing those accounts or
would your time be better spent in forward planning while your
accountant does the sums? Must you personally reply to every
enquiry or could you create a FAQ which you can post on your
website and refer people to by autoresponder? In the early
stages of your business you might find you don't have the money
to pay someone to do the jobs you hate. Could you swap skills to
get the help you need?
2. Why are you doing this? You need to be motivated to start a
business and keep it going. The best way to do this is to know
what the effort is for. What really moves you to get up in the
morning and do what you need to do even when you don't really
feel like it? Write your reasons down. Find pictures of that
house, or that holiday and put them where you can see them.
3. How do you deal with those bumps in the road? Not everything
you do will be perfect - sometimes things you've tried will be a
disaster - it's the way you react to problems that matters. If
you curl up in a ball and give up at the first sign of failure
you'd better not be in business. It's all about attitude.
4. Have a plan and stick to it as far as possible but be
prepared to be flexible and open minded. Sometimes the most
unexpected opportunities come and you need to be ready to seize
them. - as Joe Vitale says 'Money likes speed'.
5. Get a mentor - learn from someone who has done it. Someone to
bounce ideas off and who can encourage you when things get tough
is invaluable.
And most importantly, never let anyone put you down and never be
afraid of failure:
"It is not the critic who counts, not the man who points out how
the strong man stumbled, or where the doer of deeds could have
done them better. The credit belongs to the man who is actually
in the arena; whose face is marred by dust and sweat and blood;
who strives valiantly; who errs and comes short again and again;
who knows the great enthusiasms, the great devotions, and spends
himself in a worthy cause; who at the best, knows in the end the
triumph of high achievement; and who, at worst, if he fails at
least fails while daring greatly, so that his place shall never
be with those cold and timid souls who know neither victory nor
defeat" - Theodore Roosevelt.
Don't ever forget that!
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