A business card is said to be much like a traveling billboard.
But you much have the right information to get people to stop
and read it.
Some effective information to have on a business card is a tag
line, address, telephone number, and company name.
A tag line is a slogan that explains what you do in five or less
words.
A very important detail not to forget is address and telephone
number, making it easy for a person to track you or your
business down. Next your company name, this is the most
important thing on the business card and should not get lost in
your information. Most people you are trying to sell your
company to have received on average 5 or more business cards a
day. Most of the time a person will not
read a business card all
the way or even at all. A business card must catch a person's
eye with style and design.
Using different designs and styles can make a business card
easier to read and more memorable, but watch out for going
overboard. A business card should make a lasting impression but
it cannot do that on the wrong type of paper. Using the right
stock or paper is very critical to the impression of your
business card. Using a cheap grade of paper can label you or
your business a cheap and unprofessional. Plus if you pick a
thinner grade of paper it is likely to rip or tear. A thicker
grade may just be pennies more but an expensive mistake if not
used.
After you are finished creating the perfect business card giving
them out may be more difficult than you have anticipated. Give
business cards away as freely as you can, remember it is a very
inexpensive way to get you company exposed. A business card is
usually the first thing you give to a potential customer. It
introduces you and your company. Never leave home without them.
Don't thrust your card at people you don't know or barely know
as this is extremely rude. Better to let them take them at their
leisure and this way at least you know that because they have
asked you for your business card that they stand a better chance
of becoming a customer, and less likelihood of finding your
business card in the trash can.
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