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Word Count: 340 Character Width: 60 Resource Box: Alison Clark
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"What's Stopping You From Starting That Business?"
- by Alison Clark
(c) WORDS in ACTION. All Rights Reserved.
http://www.bookshaker.com
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Done your market research? Gone along to your local business
start-up agency ? Business plan done and dusted? So how come you
haven't taken the plunge? It's a big challenge to let go of the
day job completely. I've known a number of would-be business
owners who develop their idea in their spare time, keeping on
the day job to pay the bills. This is fine so long as you are
progressing towards the day when you'll launch your business
full time. Otherwise you have the worst of both worlds. You
can't generate or accept enough work to make the business
financially viable because you don't have the time. You can't
throw yourself into your paid job because your mind is on the
business.
I was offered the opportunity of a contract that would give me
my first 3 months of work. By good luck the company didn't want
the work to start right away which gave me time to plan a
start-up strategy and to leave my existing job.
What do you need to have in place? Contracts? A financial
cushion? A detailed plan? It's not the same for everyone.
Are your 'reasons' just excuses? 'When there's enough in the
bank... When I've built up a large enough mailing list... When
my employer has hired a replacement (and will they advertise if
you don't resign?..)
Be honest with yourself, you can tell the difference.
To give you that extra burst of courage, you need to find new
allies. Network relentlessly to find them. My best ones were
other start-ups who shared setbacks and triumphs, and existing
business owners who gave me advice, introductions and referrals.
- Make a list of what you know you need. - Challenge those
excuses you make for not letting go just yet! - Find new allies
What's stopping you? Are you still flogging the dead horse of
that day job?
My book 'How to Stop Flogging a Dead Horse - The Business
Owner's Guide to Creating Happy Endings' will help you let go
and get started! =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Get "How to Stop Flogging a Dead Horse: The Business Owner's
Guide to Creating Happy Endings" by Alison Clark, here...
http://www.bookshaker.com/product_info.php?products_id=128
KEYWORDS: starting that business,start-up strategy,dead
horse,alison clark,words in action,business start-up agency
About the author:
Get "How to Stop Flogging a Dead Horse: The Business Owner's
Guide to Creating Happy Endings" by Alison Clark, here...
http://www.bookshaker.com/product_info.php?products_id=128
