There are hundreds of millions of products out there. Some may
make your fortune, others may suck your pockets dry - but you
know that already, which is why you ask yourself the question time
and time again: what should I sell?
I know, I did that myself - and I made a couple of mistakes, one of
which was very costly. That's the reason for this article: to try to
save you from some of the mistakes I made in the beginning.
Let's look at a few rules, the first of which is that, whatever it is
you market, you should enjoy teaching other people about it. Notice,
I did not say you should enjoy selling it. You should enjoy explaining
whatever it is; you must avoid selling at all costs. That will merely
drive people away.
Don't sell anything
You sell when you think of the money you will make if the other
person buys. You explain when you show the other person the
benefits they will derive from your product or service, and whatever
negatives there are. You explain when you become a teacher intent on
giving the best advice possible to the other person. You win by giving,
and you win in two ways: monetarily, yes, but also in the satisfaction
of knowing that you have done the right thing for that other person.
Just think about your own reaction to sales people. Someone who is
not pushy, who answers all your questions directly and honestly, who
explains what your potential purchase will and will not do...that's the
person who will get your business, if the product is right for you. If the
product is not what you need, you may remember that sales person and
seek them out when you need something else in their line.
What do you know already? Everyone knows something that is of value.
And if you don't feel confident that this is true in your case? Then look for
a company in whose products you have faith, that you think are wonderful,
and you wonder why everyone doesn't have one or more. You can
always start off marketing for another company and, if you wish and after
you have learned the ropes, start your own business later.
Be cautious with your money
A word of caution here, though, one learned from bitter experience:
beware of companies that want you to put up a chunk of money to allow
you to sell their product. Are they really trying to make money selling
their excellent product, or are they trying to make money by getting suckers
like you and me to pay them for what they claim to be an opportunity?
There are many companies like this, and they usually do a hard sell,
telling you how easy it will be for you to make plenty of money.
If it was so easy, why do they need you? And if they tell you that they
will do all the work and all you have to do is cash the checks, the
same question applies: why do they need you? You should quickly realize
it is your money in which they are interested, not potential sales to
the people to whom you are supposed to sell so easily.
Check Google before you consider going into business with any
company. You will usually find a few people who are dissatisfied
with something about a large company, but if there are more than
a few, run, don't simply walk away. And while you are in the business
of checking them out, don't forget to check with the Better Business
Bureau, not just in your home town but also in the town or city in which
the business is located.
I lost thousands
I failed to do that when I started out, and it cost me thousands
of dollars. By the time I checked the company's reputation, it was
too late. My money was gone.
Ask questions, lots of them, and from different people. When you
evaluate answers, look for the self-interest of the people giving you
those answers. Answers that go against that self-interest may
indicate honesty. If you get conflicting answers, answers that
seem evasive, questions that are avoided or simply swept aside
as if they are not important...start running.
There are lots of opportunities, but only one you.
About the Author
Matthew Eigbe is passionate about encouraging people to
educate themselves and create wealth at the same time using
the Internet. It's fun.
Visit
http://mattlink.successuniversity.com/new
