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Your teeth don't have to show your age
Your teeth don't have to show your age We can't stop ageing – but we can make the best of what we already have. Looking after your skin and general appearance is one step. But what about your teeth? They are a revealing sign of ageing – yet...

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Secrets to the best Dental plan...
Hello Thank you for allowing me to share this information with you about The AmeriplanUSA Dental Plan, which includes a Free Vision, Rx, & Chiropractic plan. Please look over the enclosed Ameriplan Brochure. This is an excellent plan and very...

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8 Secrets To Paying Less For Dental Care
Referrals – Ask if your dentist gives a discount for referrals. If you send in your friends and neighbors, will the office give you a break on your bill? Installments – Ask your dentist if s/he would be willing to allow you to pay for treatments...

 
Create a Quality-Minded Dental Practice

You are a CEO – Create a quality-minded practice

Whether your annual cash receipts exceed the million-dollar mark or you are at a more modest level, the fact remains the same - you are running a business. You are the leader and it is your responsibility to set quality standards.

The pro-Socratic philosopher Heraclitus said that one can never step in the same river twice. He meant that the world is a place of constant change; so, too, is your dental practice. By having an established set of quality standards that act as an anchor, your business can move ahead when the waters are smooth and ride it out during the storms that periodically blow through every practice.

There are eight essentials that really ought to be in place for a practice to qualify as truly quality-minded:

•A deep understanding of the patients so that their wants can be translated into service.
•A plan to keep improving all operations continuously.
•A system for measuring these improvements accurately.
•A strategic plan based on benchmarks that compare the practice's performance to the world's best.
•A close partnership with patients and associates that feeds improvement back into the practice operation.
•A long-lasting relationship with patients, going beyond the delivery of service to include sales, service and communication.
•A focus on preventing mistakes rather than merely correcting them.
•A commitment to improving quality that runs from the top of the practice to the bottom.

These essentials are fundamental standards that are necessary for your practice to move from the here of current quality to the there of its true competitive potential. Commit to complete patient satisfaction and constant improvement, and develop the discipline to build these beliefs into everything you do.


About the Author
Laura Peters is the administrator of Two Suns Marketing & Design. This firm serves dental professionals exclusively. Laura Peters has been in the public relations and marketing field for over thirteen years.

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