Continuing where we left off in the first part of our goal
of differentiating how you deliver your information to get
more sales at higher profits.
Here is the last 5 alteratives to eBooks that will put more
money in your pockets.
6. Audio Interviews
One of the key disadvantages of eBooks, newsletter,
special reports, etc... is that they are non-interactive.
Many people learn better by hearing examples, discovering
information in an interactive setting. Get someone to
interview you about your topic and record it. You can
record the interview over the phone, in person or by
using a third-party conference service. Once again,
you can offer your information via recorded interview for
a premium over what you would charge in eBook format.
7. For-pay Newsletter
If you have experience, knowledge, contacts, or any
other constant value you can add to a specific target
market, then a for-pay newsletter can be an excellent
source of income. Many established newsletter publishers
- even those with just a few thousand subscribers, are
converting to a beefier "for-pay" model. Even if they only
convert 500 to subscribers at $47/year, that's $23,500
revenue PLUS the ability to market products to that group
AND collect renewals over the years. One example of a top
quality, for-pay newsletter is Jonathan Mizel's
http://www.infoproductcreator.com/part/mizel.html8. Pay Members-Only Web Site
An alternative to a "for pay" newsletter is a "for pay"
private website. Here you can provide various forms
of content and services to your customers in exchange for
a monthly, quarterly or yearly membership fee.
What would you provide as content? Here are some
examples:
Articles you write, results of research you conduct
periodically, survey results, news updates from various
sources, case studies or success stories, interviews,
digital audio files, private newsletter, private
discussion board or networking board, quality products at a
discount or free, discounted services you provide through
joint venture partnerships, etc...
One of the best membership sites I have come across on
the topic of online marketing is Terry Dean's
Netbreakthrough's site found at:
http://www.infoproductcreator.com/part/net.html9. Seminars
Your topic may lend itself to conducting bi-weekly or
monthly seminars to local audiences. Perhaps you have
tips on how to purchase a new home - you could run
tareted ads or partner with builders in your area to
run a bi-weekly seminar in a rented room. Maybe you
were a manager of customer service in the travel
industry - you could develop a seminar on top-rated
customer support tips for the travel industry and
market these to hotel operators, as well as other
tourist companies. Online seminars are hot, but don't
underestimate the power of personal seminars to both
make immediate income as well as gather high-quality
leads for other products or services you offer.
10 Product Bundles
Bundle different product formats to add even more value
to your offering without increase the cost. For
instance, say you have written an eBook on travelling to
your favorite city. Translate that into an audio product
or audio interview by simply talking into a microphone
into your computer or via telephone recorded into your
computer and capture that via a relatively inexpensive
recording software such as n-tracks (shareware). Where
your eBook may only sell at $17-$27, the bundled product
may get you $47-$67 or more...with very little added
cost. Bundling can be a highly effective technique to
squeeze 3-4 times more profit out of your content.
If you are considering developing your own eBook on a
specific topic, then consider these other options first. If
you already have your own eBook, then consider these other
options to pull additional profit from your content.
Turn your information product development business into
multiple streams of income. That's truly making a PROFIT
from your knowledge.
About the Author
With over 8 years of success creating high-profit information products, Jeff Smith has created the Ultimate Package on How To Choose Profitable Topics for Your Next Information Product. Visit:
http://www.infoproductcreator.com
