The most popular ebook formats used on the Internet are the
Portable Document Format, better known as PDF, and the
Hypertext Markup Language, better known as HTML.

Although both formats are highly popular, you must look at the
entire picture prior to making your decision, as there are pros
and cons associated with each format.

Portable Document Format (PDF)

Adobe® Portable Document Format (PDF) is a universal format
that will preserve all of your original formatting. Not only will it
maintain your specified layout, but it will also preserve your
fonts, images and links -- regardless of what application was
used to create it. This will enable your ebook to look exactly
as you had intended.

PDF files are very compact in size and are actually smaller than
their original source files. They can be easily published and
distributed in a number of ways:

- In print
- Email attachments
- Internet download
- Web sites
- CD-ROM

Advantages:

- Anyone, anywhere can open your document regardless of
what browser they're using or what operating system.

- PDF is the preferred format of most publishing sites.

- PDF always prints correctly with any printing device.

In addition to the above advantages, using the Adobe
Acrobat 5.0 software, documents can be viewed across
multiple media. For example, tagged PDF preserves a
document's structure so that it can be viewed on Palm OS®
devices as well as on the web. Tagged PDF files also contain
information in regard to the content and structure, which
makes them accessible to visually impaired readers -- with
the assistance of screen readers.

Disadvantages:

- A bit limiting on creativity.

- Software is rather expensive at $249.00.

- Users must have the free Acrobat Reader installed on their
computer.

Compilers:

Adobe Acrobat 5.0 (Highly Recommended)
http://www.adobe.com/products/acrobat/main.html

This powerful program provides Internet users with the ability
to create and distribute ebooks that are viewable by everyone,
regardless of what browser or operating system. Your
documents will be beautifully preserved in their original layout
and will appear exactly as you had intended. With the release
of Acrobat 5.0, users not only have increased document security,
but they also have the ability to create documents that can be
easily viewed by the visually impaired and on Palm OS® devices.
In addition, Acrobat compliments Microsoft Word, as it adds a
toolbar shortcut directly to the program. Simply open your
document in Microsoft Word, click on the Acrobat button, and
your Word document will be automatically converted into a PDF
document for distribution.

Cost: $249.00

Easy PDF (Recommended)
http://www.visagesoft.com/easypdf/

Easy PDF is an inexpensive alternative to the Adobe Acrobat
software. It will enable you to quickly and easily create
Adobe Portable Document Format (PDF) documents. It is a
true WYSIWYG editor with full drag and drop support. It
includes an image editor for optimizing your images, supports
hypertext and bookmarks and even includes a spell checker
and document security.

Cost: $30.00

Documents formatted in PDF, can not only be downloaded
via a link, but they can also be viewed directly from your
website, without being downloaded. They are very easily
distributed and will enable you to easily deliver your ebook.

About the Author
Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.
http://www.web-source.net/ebookstarter.htm