Copyright 2006 Richard Adams
With Google Adwords being one of the most popular forms of pay
per click advertising due to the fact that it offers rapid setup
(traffic within minutes), easy control and top quality traffic
it's natural that there is a huge amount of interest in the
subject.
As the ads on Google are arranged based on an algorithm
combining both the cost you're wiling to spend of each visitor
*and* the response rate of your ad, by learning tips that will
boost the cickthrough rates of your ads you'll be able to push
your own ads up the page without spending any more money.
And the higher up the page your ads are, the more traffic you're
likely to see.
Ebooks also are hot property with many people making sizeable
incomes from selling them, often using Google Adwords as a
primary source of traffic.
So a critical question right now is what are the smart marketers
doing to boost their Adwords ads for ebooks so dominating their
market *without* spending a fortune?
I decided to test out an advert for my Ebook Sales Assistant
product using the following advert:
Creating An Ebook? Learn how to build an ebook sales site. 100+
page ebook tells all.
www.ebooksalesassistant.com
Keeping the text of the advert identical, I split tested 3
version of the headline to test whether the spelling Ebook,
ebook or eBook would get the highest response from users.
Over the course of the experiment the ad was shown an impressive
71,129 times so the results are highly significant.
The results:
Creating An Ebook?: 0.9% CTR Creating an ebook?: 0.9% CTR
Creating An eBook?: 0.4% CTR
So the results show that I found no difference in response rates
between the spelling Ebook or ebook but the spelling eBook had a
very negative impact on my ad response rate, getting less than
half as many clicks as the other two ads with identical text.
There are two morals to this story:
1) When using pay per click advertising, if your ad contains the
work "ebook" never spell it as eBook
2) Also note how *huge* the difference in response rates are. Be
aware that something as simple as changing which words have
capital letters and where abouts in the word they are can have a
massive effect on results. So get experimenting!
Lastly, when testing my most successful ads on just Google
rather than associated content sites (those displaying Adsense
ads) my clickthrough rates jumped to an average of 2.9%.
And that's without actually testing different ads, just changing
the capitalization.
About the author:
======================================================= Richard
Adams is the founder of Merchant Account Forum, one of the net's
most popular merchant account advice sites. Click Here Now =>
http://www.merchantaccountforum.com
=======================================================
