Color can have a profound impact on your prospective buyers. The
wrong colors can negatively impact your sales, while the right
colors can trigger positive emotions motivating your visitors to
buy from you.
Color can affect how we feel and influence what we think. In
general, bright bold colors tend to stir us up, while the softer
pastel colors calm and relax us. Responses to colors can vary by
age, gender and cultural background.
Colors will affect how a potential buyer reacts to your ebook.
Carefully select your color scheme for your ebook cover. Here
are some guidelines to help you make good color choices. Bear in
mind that these are guidelines, and that there are no hard and
fast rules. Just use common sense. * Consider your audience.
For example, if your ebook primarily targets men, then you will
want to use strong, bold colors. If your target audience is
women, then choose soft, pastel colors. If your focus is on
children, choose bright, vibrant colors.
* Choose colors that are appropriate for your book's topic. For
example, green may work well for books about starting a home
business, making money, and reducing debt.
* Use colors that match or complement the color scheme of your
web site.
* Keep the number of colors down to two or three, and no more.
This does not include photographs which can have a whole range
of colors.
* When using photographs on your ebook cover, use colors that
complement the primary color in the picture.
* Make sure that all of the colors you use work well together
and do not clash.
* Communicate your message with easy-to-read text. Use colors
for your text that contrast with the background color so your
text is readable. For example, a dark font on a light background
is easy to read.
* Consider the mood you want to create. Remember that emotions
trigger sales. People buy what they want - not what they need.
The list below will show you how colors can affect us in
different ways.
Red - Action, energy, strength, passion, fire, heat, power,
attention-getting. Can also mean love and romance. A strong
masculine color. Red is a good color for a call-to-action. Red
is cheerfulness, excitement, and warmth. Pink is a soft version
of red. It is most associated with romance, calming affect; a
feminine color.
Blue - Confidence, travel, freedom, truth, professionalism,
wealth and power. Also tranquility, dependable, acceptance,
patience, understanding, cooperation, comfort, loyalty and
security. It is one of the most calming colors and is associated
with the sky and the sea, intelligence, reassurance, and trust.
Blue has also been known to be an appetite suppressant, so it
would not be good for cookbooks or recipes but you can consider
it for diet books.
Green - Money, wealth, prosperity, calm, health, food, nature,
hope, growth, freshness, soothing, sharing, and responsiveness.
Green symbolizes spring, renewal, and fertility.
Orange - Health and vitality, autumn, youthfulness, fire,
steadfastness, courage, confidence, friendliness, cheerfulness,
warmth, excitement and energy. Has been known to stimulate the
appetite. Vibrant and warm, orange is associated with autumn and
the earth.
Yellow - Light, purity, understanding, caution, brightness,
intelligence, joy, organization, Spring. Yellow often represents
sunshine, warmth, light, energy and happiness.
Purple - Dignity, sophistication, creativity, spirituality and
mystery. Deep purple is associated with royalty and richness,
while lavender is associated with romance and nostalgia.
Brown - Credibility, stability, the hearth, home, the earth,
wood, comfort and strength. Brown can be used as a neutral or a
warm color.
Black - Space, night, authority, dramatic, classy, committed,
serious, power, elegance, and sophistication.
White - Purity, peace, perfection, fresh, easy, cleanliness,
goodness, and spirituality. Worth noting here, white represents
life and marriage in Western cultures, but it represents death
and sorrow in Eastern cultures.
Grey - A conservative color, symbolizing security, maturity and
reliability.
Take advantage of the impact color can have on your ebook sales
and choose colors that will create positive responses.
About the author:
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