Copyright 2005 Keith Gloster
Submitting articles to ezines and newsletters is a great way to generate a steady and continuous flow of free targeted traffic for your website.
However, most inexperienced marketers who use this method inconsistently, overlook the other valuable benefits of article submission which are as follows:
Relationship building - Periodically submitting articles to ezines and newsletters allows you to build relationships with ezine/newsletter owners and their subscribers.
Credibility - If you can write articles that provide value and benefit for the ezine/newsletter owner's subscribers, you can begin to establish trust with the list owner and her subscribers.
Long-term exposure - Most reputable ezine owners archive back issues of their ezines. And if you write good well- targeted keyword-rich articles, your content may be archived in the list owners back issues for continuous exposure.
Pre-selling - If you can write articles based on the criteria above, you'll be able to successfully use articles to educate or pre-sell your target audience on the benefits of your offer prior to their arrival on your website.
If I haven't pre-sold you on the value of writing and submitting articles to ezines yet, here are 10 additional benefits for you to consider:
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an e- zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
------------------------------
Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at:
http://www.free-mlm-leads-generator.com
