Marketing your business with email is an art.
It's very easy to get accused of spamming nowadays.
Add to that the filters ISPs are using, and your message
may not get through.
If you do it right, email marketing can become a very
effective method of marketing your business.
Before you consider this method, there are three tools
I consider absolutely crucial to your success.
1. Educate yourself.
Get accused of spamming and you could destroy your
reputation forever.
Learn everything you can about email marketing and
implement those strategies in your marketing campaign.
Here are two sites you can use to educate yourself about
email marketing:
Email Results -
http://www.emailresults.com/ - This site
offers a newsletter, a directory of lists, and plenty of articles.
Email Education -
http://www.emaileducation.com - Also
offers articles to help you learn how to use email to market
your business. You'll also get information on the latest
trends in email marketing as well as the latest news.
2. Email Formatting Utility
Once you've written your email, you want to make sure it
looks professional.
Check for spelling, grammar, and punctuation errors. Make
sure it is easy to read.
You can use this utility to format your emails to the right
width. It's not perfect, but it will save you plenty of time
because you can format your text at different widths.
Overall, it does a very good job.
http://www.jbmckee.com/formatit/index.htm3. Anti-Spam
Before you send your message out, you want to check to
make sure it can get past the filters frequently used by
ISPs.
There's a simple and easy way to check your message.
SiteSell.com has created a new feature called Spam Check.
Basically, you can send a your email as a test message and
find out how the filters rank it. Then, you can make changes to
your email before sending it to your list.
http://spamcheck.sitesell.comEmail marketing is a time consuming process. Done right, it
can be a very lucrative tool in your marketing arsenal.
These tools will help you make your email marketing efforts more
effective.
About the Author
Jinger Jarrett is the author of "10 Ways to Promote Your
Business for Free", Get your free copy of her
ebook by subscribing to her newsletter. Send a blank email
to SBS@parabots.com or visit her web site:
http://www.smallbusinesshowto.com
