1. Increased Traffic - Introduce your business to new customers
and send a reminder to your existing customers, driving traffic
back to your store, office or Web site. Give your customers and
prospects a reason to choose your business over the competition
by offering exclusive coupons and discounts.
2. A Larger Email Marketing list - Make your customers or
visitors sign-up for your email newsletter before they are able
to receive your coupons. That way you'll have an opportunity to
follow back up with them to resell.
3. Increased Sales and Repeat Sales - Remember, when customers
visit your store, office or site to redeem a coupon, they will
very likely buy more than just the item promoted thereon. Same
goes for a discount. Both new, and existing customers may be
motivated to try a new product or service they would not have
considered otherwise.
4. Viral Marketing - Take advantage of word-of- mouth referrals
by encouraging your customers to forward your coupons to
interested friends or family members. It is the oldest and least
expensive form of advertising.
5. Increased Customer Loyalty - Develop relationships with your
customers by offering them added value, letting them know how
much you appreciate their business. Keep their minds on you, and
they'll forget about the competition.
6. Affordability - Save your marketing dollars. Online coupons
are far less expensive than traditional coupon advertising
because they require no production expense or mailing costs.
7. Targeting - Reach the right customers. Companies like Loyal
Email target precisely where your customers live, where they
like to shop, and what they like to buy, making your coupons
highly relevant and, accordingly, more effective.
8. The Better Your Coupon, The Better Your Response- Use online
coupons to offer savings of money (a dollar amount or a
percentage off), time (free pick- up/delivery or gift wrapping)
or to promote any aspect of your business. For example: a
restaurant may offer a "buy one entrée and get the 2nd at half
price." A landscaper may offer a "free crabgrass eater
application" with a yearly contract, a movie rental store may
offer a "2 for 1 midweek" rental, and a retail store or website
may offer "$20.00 off any purchase of $100.00 or more."
About the author:
Chris Swemba is the founder and CEO of Kinetica Media, an
internet marketing company that develops and implements
affordable internet marketing and website design services.
Please visit
http://www.kineticamedia.com for more information
on our internet marketing products and services.
