Promoting your online shop on your website is a great way to get people to visit your shop. However, how do you get people that aren't on your website to know that you have a shop? Bring people to your website and shop by following these marketing basics:

Email Marketing: Let people know you have a shop!

Let your visitors know that you have a new shop on your website. Send an email promoting the launch of your new shop. Thereafter, send an email periodically to let your visitors know about new products and promotions in your shop.

Make sure you follow the basic rules of email marketing. Here are some email marketing best practices:

Permission - Please send out emails only to those who have requested information from you. Unsolicited emails or SPAM is a great way to annoy your target visitors and risk losing them.

Start building your email list with CafePress.com's List Builder, which is an opt-in box for your visitors to subscribe to hear from you. It's a great way to start building your list quickly.

Over communicate - Do not to send emails more than once a week, preferably twice a month. If you over communicate, it will annoy your target visitors and your email messages will become ineffective.

Opt-out - In your email, make it easy for your target visitors to opt-out. Include a link in the text of your email so it's visible and easy to find.

Online Newsletter: Timely, relevant communication

A newsletter is a great way to communicate with your visitors. Keep in mind that a newsletter is a way for you to update your visitors on your website and community so it is important that you keep the information timely and relevant. A newsletter should not primarily be used as a sales vehicle. Instead, place buttons on the side of your newsletter promoting your store, or spotlight your shop and products at the bottom of your newsletter.

*Be sure to follow the email marketing best practices under the email marketing section above.

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Website Marketing: Promote, Promote, Promote on your website!

Make sure your shop link is visible on your website. One of the biggest mistakes people make is to heavily promote a shop but the shop link is so hidden that most prospect customers cannot find the shop. Not only should a shop link be included on a website, but banners or special buttons should be created so your visitors will be enticed to visit your shop. Learn more on how to promote your shop.

Search Engine Optimization: Drive new customers to your shop!

Improve your listing on search engines by updating your keywords! Keywords are very important for getting your shop to show up in search engine results. By strategically selecting the correct keywords for each of your shops, you can improve your shop traffic as well as bring in targeted customers. Once you update your keywords, it can take up to 30-60 days for all the search engines to reflect the changes. So it's a good idea to add keywords to your shop as soon as possible!

You can easily make your shop searchable by going to your "Shop Info" page and entering the correct Keywords/phases, Titles and Meta-Tag Descriptions to your shop.

Just as important as getting your shop to show up in search engines is getting your products to show up as well. To ensure your products will show up, enter descriptive Product Names/Captions and Product Descriptions for each of your products. By using a combination of keywords in the Product Name and Description will better the chances of having your product show up in a search. Learn more about Search Engine Optimization with this article.

Offline Marketing: Offline to online

There are many ways to drive your offline visitors online. Start now. Promote your shop by providing your shop URL to all your offline marketing activities. If you send out an offline newsletter, include your shop URL. If you have an event, include your shop URL on fliers and wear your merchandise on the day of the event.

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