No, this is not going to be a racy article, but it is a valid
comparison of the topic at hand. For those who are native
English speakers, that phrase in my title usually has to do with
reproduction. That's a topic I want to discuss with you in your
home business.
When I got started thinking about my home business, I came from
a technical background. I got to thinking about all the complex
ways I would leverage my skills and setup a marketing system for
my home business that would be ....well in my opinion, genius.
I got to figuring out all of how I was going to put this system
together, and then it dawned on me as I was listening to a
trainer in the home business area. This trainer was making the
point that when attracting people to your home business, they
have to see at least two things right from the beginning: The
first is abbreviated like a radio station - WIIFM - or What's in
it for Me?
The second thing people want to see is that they can do it too!
It hit me at that point that if I was working on some great
marketing system that took a lot of the skills I have been
blessed with, then it would require someone with at least as
much technical skill as me to reproduce what I had done.
That's why I picked the title. Reproduction is vital to many
home businesses that are leveraged or networked. Whatever system
you use for your home business, if you want others to join in
and have success, then they have to be able to reproduce what
you have done.
Whatever system you have for marketing your business opportunity
has to be reproducible. Not only is it not a good idea to use
some very complex technical system, it is also a bad idea to
invest some huge amount of money into marketing, and then expect
to attract people into your home business that want to be able
to do it with little money.
If you haven't yet joined a home business opportunity, be aware
of the process you go through when you learn about one and
decide if it is for you. Look for one that has a very
reproducible system for growing your home business. If you can
find that, then you have more of a mass appeal to many people
from all walks of life and economic statuses.
No matter how good a product is, or how great a compensation
plan offered, make sure every part of this home business
opportunity is reproducible by the type of people you are
looking to as your market. From marketing to enrolling to
training - the best system is easy to use, and won't scare
people away or discourage them. Keep looking, there are many
reproducible businesses out there!
About the author:
Ron LeBlanc, PE spent 20+ years in science and engineering when
woke up to his true potential and began working from home. He
lives in Boulder, CO and works out of his home. He enjoys
helping other people learn to do home based businesses. Get his
tip-filled newsletter and some special offers at
http://www.be-do-have.com
