A few weeks ago I have written about the "Key Factors of a
successful home business". A lady has reacted to this article
and she has mentioned some important aspects, e.g. "Is the
product a category creator?" I want dwell on this question. What
could "category creator" mean?
From the Creative Idea...
A category creator can be interpreted as a creative business
idea. It has to be something new that is unique. The marketing
science knows the term of "Unique Selling Proposition". It's
different from other offers on the market. Even a product of the
everydays life can be reformulated and market in an unparalled
way.
...To the Innovation Management
Peter F. Drucker, the grand old man of the management science,
has created the term of innovation management. He has passed
away recently and it is appropiate to honor him. He has written
that a new idea or a new product is only an innovation, if it
succeeds on the market.
The home business industry grows daily. Thousands of people
start a new home business every day. Many among them join
already existing business fields. Many newcomers begin with an
already made turn-key website and try to promote it. Thousands
of online home businesses are abandoned because they have not
satisfied their owners.
New ideas are needed. The online home business world has seen a
lot of trends. Online business malls have been sold. Niche
Marketing has been promoted. Now we see a "get-paid-to" wave.
"Get paid to surf" and "get paid to read" websites are
mushrooming. New varities of this kind of website appear and
they are called "get paid to play games" or "it pays to learn".
Internet entrepreneurs try to make money by launching and
promoting new kind of sites that attract masses of customers.
How To Get to the Top?
The radio news has reported recently about a successful website.
This website has achieved the top listing at the Google Search
Engine. It has got a mass of traffic, customers and sales. What
are the website owners doing? They just offer a subscription for
socks. People can subscribe for a steady and regular supply of
new socks. A common product is market successfully in a new way
that meets many people's need.
The Time Has To Be Ripe
A lucky timing of the launching of a new product or service is
also necessery. The time has to be ripe for the new business
idea. If this is the case, a product sells itselfs.
About the author:
Lil Waldner is a business economist. She is experienced in
project management and marketing. She has worked as an editor
for several newspapers and she has written booklets and essays
on economic and public issues. Visit the web site:
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