One of the more important things that you can do to generate return visits
to your web site is to publish an e-newsletter (or e-zine). Give your
visitors a chance to subscribe on your home page, and you've got them for
life! That is, as long as you send a newsletter on occasion and make it
interesting.

Here's the problem: someone visits your site and likes it. But the internet
is a big place, so he may never return. But if you can get him to sign up
for an e-newsletter, you'll get a chance to remind him to come back
periodically.

Send something out at least once a month. Less often than that and you are
losing out. If you can do it, send out an e-newsletter more often, even once
a week.

What do you put into this newsletter? Well, you should be changing your site
all of the time. A stale site simply will not make it on the web. That's the
first thing to put in your e-newsletter - changes. You want to remind your
visitors that you exist and that there is new content for them to look at.

Point out new content without giving away the store. For example, if you've
written an article about money making opportunities on the web, then
describe the article. Don't include the article as you want to get the guy
back to your site.

Be sure and mention any specials or any new free things. This is very
important. Tease them with something free, something which absolutely
requires them to visit the site. A free desktop theme, or some wallpaper, or
clipart or anything like that.

Don't overload the thing with ads. A few is fine, especially for your own
services and offerings, but if you include more than half a dozen ads your
e-newsletter will wind up deleted more often than not. Especially if those
ads are at the top of the newsletter.

HTML format is great, because you can also include nice looking graphics and
other things. In addition, the HTML code can be included in your site as
content - previous issues. I would stay away from any Java, ActiveX,
Javascript, VBscript or any other fancy things as these tend to be frowned
upon in emails. Just a nice looking, simple, quick newsletter describing
what's new and telling the visitor why he needs to come back to your site.

And that's what's critical ... getting the visitors to come back to your
site again and again.

About the Author
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
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