Although there has been a great deal of controversy over the
use of pop-up windows, the fact remains; pop-up windows
are highly effective. The latest pop-window trend to hit the
Internet is the pop-under window. Pop-under windows are
less intrusive than the pop-up windows and are believed to
be even more effective.
If you spend any time surfing the Internet, then you've
probably encountered several examples of pop-under
windows. A prime example is X10.com's pop-under ads for
their wireless video cameras. X10's pop-under ads were
popping up on prime media sites like MSN, the N.Y. Times and
Alta Vista. Their main advertising objective was to increase
their website traffic. And, they have done so with a high rate
of success.
Unlike pop-up windows that load over your web page,
pop-under windows quietly load under your web page. Your
visitors probably won't even see the pop-under window until
they're finished at your site and close the window.
The effectiveness of pop-under windows most likely stems
from the timing. When your visitor first enters your site,
their mind is on what lead them to your site to begin with.
Pop-up windows will most likely cause a higher percentage
of your visitors to instantly close your window before
viewing its content. That's what makes pop-under windows
more effective -- your visitor is through visiting your site and
their mind is clearer. They will be much more likely to take
the time to look at your offer when they don't have another
objective on their mind.
Pop-windows provide Internet marketers with an effective
alternative to the declining effectiveness of banner ads.
However, studies have shown that most Internet users find
these windows very intrusive. How can you effectively use
these windows without losing your visitors? Below are a few
guidelines to assist you.
1) Make sure that you don't use more than one pop-window
per page. If you've ever visited a website that bombards you
with pop-windows, then you know how irritating that is.
Sometimes it seems like each window you close launches two
new windows. This is a prime example of how NOT to use
pop-windows. Nothing will cause your visitor to leave more
quickly.
2) Try to use a script that utilizes cookies. This will enable
you to decide how often your window should appear instead
of it continually launching each time the page is entered.
3) Make sure you always provide your visitors with an easy
way to close your window. Consider adding a button or link
to the bottom of your window to enable your visitors to
instantly close it when they're finished.
4) Make sure your window is large enough to view your
information. If your window is too small and you have
disabled the scrollbars, part of your message will not be
visible to your visitors.
Here are a few tips to help you increase your offer's
response rate:
- Use a powerful headline that demands attention
- Enlarge your headline's font size
- Include your offer's most important benefits within your
headline
- Use incentives to increase your offer's response rate
- Keep your message short and to the point
- Ask your visitors to take action
If you would be interested in adding a pop-under window to
your site, I highly recommend the "Pop-Window Generator" at
Willmaster.com. This powerful online utility will enable you to
fill out a simple form and instantly generate the pop-window
code for your pages. This generator will enable you to select
the type of pop-window, set the length of cookies, and
completely customize the look and feel of your window. The
only requirement to use this free utility is that you must be
a subscriber of WillMaster Possibilities. This is a great
publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtmlIf you're considering adding a pop-window to your site,
please do so with caution. The last thing you want to do is
drive your visitors away. If done correctly, pop-windows can
be a very effective marketing tool.
About the Author
Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.
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