1. Have your prospects imagine they are getting
something in return for their money. Try testing the
phrase "invest in our product " instead of "purchase
our product" or "buy our product". People associate
the word "invest" as getting a return for their money
or investing for the future. It creates a strong, logical
reason to buy.

2. Encourage your prospects to imagine already
making the choice to purchase your product. Write
your ad copy assuming your prospects have already
made the decision to buy. People will feel they have
to buy to get the benefits in your statement. For
example: You are going to be so successful when
you buy and read our new book.

3. Attract your prospects to imagine they're having
a conversation with you. Ask your readers questions
then actually answer the questions for them. This is
very powerful if you've research your target audience
and know how the majority of your readers will
answer the questions. Example: What will happen if
you don't buy our product? You'll probably say, I'll
sink deeper in debt and have to declare bankruptcy.

About the Author
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