You know the old saying, “What goes around, comes around.” I call it the Boomerang Effect. Can you see that we have 'Boomerang' marketing? So much copying is being done that it is getting hard to find true, original material. You've seen it; many, many articles relating to the same issue with hardly enough difference to divide them with a toothpick. And what does marketing consist of?
Promoting (giving away free samples, getting testimonials, etc.), advertising (in ezines, classified ads, links, etc.), and guaranteeing your product or service. So we keep seeing ads that practically say the same thing. It really needs a new coat of paint! There is just too much hype going on.
So, you think the marketing tactics of yesterday still work? Maybe on some, but not on the old pros that have been there.done that. Your largest marketing area is still the baby boomers. And boy, have they become tired of marketing 'hype'!
The old lines and words are killing sales. You now need to create new ideas for those 'killer' sales. One that I have found that will get a bite most of the time now is curiosity. Writing just a one-line add peaking curiosity can do the trick!
Then there is the 'gossip' tactic. Starting out with 'Did you know. has a lot of potential. But of course you can use other 'gossipy' lines rather than 'Did you know'. There are many one-liners that you could come up with, I am sure. And believe it or not, just a few words will do. But be careful what you say. Don't get wild and overdo it!
Have you tried the tactic of miss-spelling? That can cause the 'perfectionists' to actually read your ad. Or the average Joe to be curious enough to see what else you did wrong! Maybe I am not a marketing pro, but I do know what 'twips my twigger' and a few others also!
Without further ado, try 'new lines' that no one else would think of. Something that would cause a person that you are targeting to read the ad, click on the link, etc. A joking line, something to stir their anger (just a bit), anything new. It is definitely a new internet and a new world!
Debbie Forrest
Debbie@bookdock.com
http://www.bookdock.com
