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Aggressive Internet Marketing Made Possible
Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman's expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so...
How To Leverage Your Business Into High Profits With Easy-To-Use Referral Marketing Strategies And Systems
Referral marketing is one of the most effective techniques for creating steady streams of prospects and clients. Anyone who has been in business for any length of time has learned to appreciate the value of getting referrals due to these important...
Internet Marketing Training: What to Look Out For
Almost everyone these days has seen or heard of story about an average Joe making a fortune through Internet marketing. Many Internet marketing training sites promise that you too can make a fortune and live in the lap of luxury while only...
Marketing By Prospecting™
Marketing by Prospecting - a system of using marketing tools with prospecting skills.
It is a strategy designed primarily for the small to medium sized business that doesn't have a large marketing budget. Also, for divisions within large...
Marketing Techniques... What Works & What Doesn't For A PC Repair Business
I have been involved with computers for many years. I have a PC repair, troubleshooting, and networking background. So, when I wanted to start my own PC Repair business, I thought, “How hard could it be? You just hang a shingle, design a website and...
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Cost Effective Marketing Methods can yield the Best Results
Cost Effective Marketing Methods can yield the Best Results
Low budget marketing methods can yield the best results. I'll not give the organization's name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a washroom & a Manager's Cubicle with a small space for preparing tea. If 6 people were together then the place got congested.
It started with a very low budget. The organization didn't even approve money to send mailers. We were provided with two landline telephones and Leased Line connection to send mails with two computers. No funds, no fliers, no leaflets, no pamphlets.
The only way was field work & Emails. We couldn't send huge number of mails as the Email ID would have been blocked. We contributed our database. Made a good list and started mailing customers individually.
The Customer Support Executives were supposed to mail the clients one by one and out of every 30 mails we used to get atleast one response. But this was what we didn't expect. We thought atleast one out of ten persons should be interested.
Sitting recluse one day I realized that we need to give them some good offers but we were not supposed to provide any according to the Corporate Office. We bundled the services and re-mailed the same customer list.
Bingo!!!!! We did it. This time the same database gave us a result which was really amazing. Out of every ten emails four were interested. Isn't that great?? It was indeed a very good marketing procedure. Just with almost zero expenses we did the marketing and within two months we moved to a new office which was 2000 sq. feet.
Observing this I was delighted. I was the main person with this idea at that time, so I was also promoted. But what I learnt is that it needs good marketing skill to do marketing but not big investment to do marketing always.
About the Author
Upal Chakraborty is a Techno Marketing personnel since 1997 when he was just 18 years. With his creative ideas he became the Asst. Manager when he was 19yrs. Now as the age of 26yrs he is associated with I-way Infocom as the Country Head - Business Development & Operations.
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