Too many online marketers use a "hit and miss" marketing
approach. By that I mean placing some ads here and there in
the hopes of selling something. And it's the worst possible
way to do business.
Why? Because you probably *won't* do much, if any, business
at all. It's a fact that people on the Internet *rarely*
buy from someone they don't know. The Internet is a scary
place of scams and schemes and rip-offs. Online shoppers
are very wary about giving up their credit card information
to just anybody.
But if you use the right marketing strategies you'll have a
much better chance at succeeding. A *good* product will
always sell, but you have to approach your propects
correctly or they'll turn tail and run faster than you can
imagine. And they may end up buying from your competition!
This holds true no matter what product or service you're
trying to market online. You can have the best widget in
the whole world, but if you turn off your prospects before
they're ready to buy, you'll lose more sales than you'll
gain.
Successful marketers use the "warm 'em up first and make
the sale later" approach. They implement many strategies to
drive traffic to their website, but if the visitors are
leaving without buying anything, they make one final effort
to hang on to them for future sales. And 90% of the time it
works!
So what is it that they do? Capture their visitors names
and e-mail addresses! They offer them something of value
for free in exchange for their information.
Offer your visitors a free report or a subscription to your
ezine. They're now a "warm" market for your product, and
once they get to know and trust you they'll become your
customers.
When you run ads using the "hit and miss" approach you have
just *one* chance to sell your product to each person who
clicks on your link. If they don't buy right then, you've
lost them forever. But when you "warm up" your prospects
first you have a better chance of making sales.
So start warming 'em up, already! :~)
About the Author
Denise Hall is the owner of Home Business on a Budget.com,
specializing in free and low-cost tools and resources for
all your home business needs. Subscribe to her weekly
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