Drip Marketing is a term used by Canadian business coach, Judy Turner. It simply refers to the importance of staying at the top of peoples' minds. A group of 65 women entrepreneurs took this term and turned it into incredible marketing ideas. This is a list every business owner should know by heart!
1.Ways to Drip Market •Send a newsletter with useful information in it
•Send Thank you cards •Provide demonstrations of your service/product •Barter
•Cross network
•Discount
•Follow up
•Give donations, free gift certificates, sponsorships
•Recognize others accomplishments •Provide personalized service •Give referrals
2.Help People Remember You •Wear a personalized name tag •Use a powerful introduction – energy & compassion
•Network – ask how can I help you •Create a SLOGAN •Use promotional items
3.Visibility & Structure •Brand your business •Be easily accessible •Word of Mouth
•Find and let everyone see something unique/different about you
•Be in the right market •Demo/show product •Use a vehicle sign •Send a press release •Remember it takes time
4.Business Cards •They are a first impression •Maintain a corporate brand •Must say who you are and what you do •Means of communication •Corporate image and personality •Cheap & effective marketing tool •Part of business protocol •Give you increased credibility •Keep them handy
5.How to make drip marketing/networking a way of Life
•Take business cards of everywhere – including non business functions
•Have goals of how many to give out but try to make connections
•Keep an updated data base •Enter in door prizes, with bills, in library books
•Attend networking functions •Network with everyone – at socials, at sports, at dinner, if there are people it is a chance to network
6.Leads & Referrals • Confirm source •Contact and acknowledge source •Get as much info from source •Give as much info when your are the source •Find out what you can do for source and lead •Act quickly
•Reflect positively on source for lead •Follow up to source with result •Research Lead
•Prepare for the call
7.Before you Refer •Screen both the source and the lead first •Screen all providers •Give accurate information •Make sure they are compatible •Consider budgets and time frames
8.How to connect! Email
•Create an excellent signature file •Use a slogan/motto •Post on bulletin boards, newsgroups •Only send useful information •Keep it short and simple •Use a strong subject line Voicemail
•Be consistent – if you change your message make sure it is current
•Change message occasionally •Chance to advertise but keep it short •Forward to cell phone •Use it when with a client •Leave detailed messages to others
9.How to say Thank You •Personalize and use names •Use thank you cards •Send a post card with a positive saying •Send Christmas or other holiday cards/gifts •Give a personal phone call •Acknowledge special occasions •Host a party or event •Give something useful from your business
And finally to pull it all together - Professionalism
•Do what you say •Follow Through
•Be on time
•Have a business attitude •Be attentive to who you are with •Use suitable presentations •Maintain suitable personal presentation •Continue to learn/ grow •Have integrity
•Show respect to others