An elevator pitch is basically a quick introduction that doesn't sound too canned. You want to work on fine-tuning something that is anywhere from ten to twenty seconds. You use this speech whenever you meet a prospect that you meet at any kind of event. Your pitch should talk about what your company does, what makes you unique, and why they want to consider you. In this article, you'll learn why elevator speeches are so important for your IT marketing.

The Elevator Speech Defined

In theory, the term “elevator speech” originated based on this scenario: you're getting into an elevator with someone on the 20th floor of a building and by the time you get to the ground floor, your pitch should be fast enough that you could both exchange them. You should have something that you are very comfortable saying, almost like a reflex, that you don't hesitate with.

Practice It

Write it out on an index card and keep it in your pocket. Look at it while you're sitting at a traffic light or before you go into sales calls. The more you work on it and the more you can rehearse that with your spouse or the people in your store, the more it will become reflexive to you. The key is developing an IT marketing elevator speech that is something you feel comfortable delivering.

As you get out and do expos and seminars and go to the chamber events, you're going to be very tired of saying the same thing. But you have to be able to continue having the same enthusiasm and the same energy level with every person you meet in order to help your IT marketing efforts.

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