Marketing Secret – Optimal Positioning Theory
http://www.optimalpositioning.com
Written by Focused Impact Media Group
Commercial organizations, as with all living entities, are motivated
by their instinct to survive. One tactic organizations use to ensure survival
is to capture as much market share as possible. The top method used
by professional marketers is to first identify, then achieve, the optimal
positioning within the marketplace. Doing so will significantly enhance an
organization's probability of success in its Darwinian quest for market dominance.
Over 2500 years ago, the great strategist Sun Tzu, pontificated that the
ground (i.e., positioning) was the basis of all competition/conflict. Where
the victor, among other factors, was determined primarily by the ground they
held. Sun Tzu also believed that it is best to first identify and acquire the
optimal ground, then hold this position and persuade the opposition to come
to you. This strategy offers many benefits. First, a focused-impact can be
harnessed by channeling the energy saved from maintaining ground, secondly,
it affords one the knowledge and familiarity of their own positioning.
Professional marketers acknowledge the importance of this marketing strategy
by first researching the marketplace to identify, then achieve, the optimal
positioning. This marketing method significantly enhances and clearly
communicates the marketing message while conserving the organization's
energy and resources. For more information on identifying your organization's
optimal positioning log onto http://www.focusedimpact.com today.
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Bonus: Auto-racing's pre-qualifying runs are used to determine driver ranking/
placement during the actual event. The best qualifying times receive the best
positions near the front of the track. The #1 qualifying time receives the coveted
pole position. Being at the top of the line-up provides obvious strategic & tactical
advantage. Ensure your organization benefits of this closely guarded
marketing secret.
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Article: Marketing Secret – Optimal Positioning (c) 2003
Focused Impact Media Group specializes in integrated marketing communications.
We are skilled at optimizing results by coordinating multiple communication channels
into a highly focused-impact that enhances brand identity, positioning and market
awareness. For more information and to receive our popular monthly newsletter
visit http://www.focusedimpact.com.
(c) 2000 - 2003. Focused Impact Media Group. All Rights Reserved.
Reprint rights: This article may be freely reprinted providing
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