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New Age Marketing: CATALOG SALES
Copyright 2003, Queen Mason
Catalog marketing can produce streams of income that will last
for years and years!
If you have a line of related products, a catalog of your own
could be one of your best marketing tools. But don't stop there!
There are tens of thousands of firms that send out catalogs
regularly, and your product could be in one or more of them!
Catalog vendors are always looking for fresh new products to
feature in their catalogs. If you have a product that would
appeal to their market, they will consider it for inclusion.
Once your product appears in a catalog - if it sells well -
it could stay in there for years, producing a lasting stream of
income!
Getting your product into a catalog consists of four basic
steps:
STEP 1. Make a list of catalogs featuring items that are related
to your product. The easiest way to find catalog vendors is to
use a directory that lists catalogs, such as the "National
Directory of Catalogs" (published by Oxbridge Communications).
You can find catalog directories in most public libraries.
STEP 2. Call each of the catalog vendors on your list. Find out
how to submit your product for consideration, and get the name
of a contact person.
STEP 3. Write a cover letter to each contact. Introduce your
product briefly and request that it be considered for inclusion
in their catalog.
STEP 4. Prepare a mailing package to send to each of your
contacts. Include your cover letter and an information sheet
with wholesale prices and payment terms. Do not include a sample
unless one was requested.
Although most catalog vendors will require below-wholesale
discounts, the size and frequency of their orders could place
them among your most cherished customers. Remember: If your
product sells well in a catalog, it could produce a stream of
income that will last for years and years!
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Queen Mason is president of Red Triangle Enterprises, Inc.,
publisher of "Never Pay For Advertising Again!"
http://www.never-pay.com
mailto:articles@never-pay.com