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Date: Thu, 20 Feb 2003 10:53:38 -0800
To: redtriangle2@yahoo.com
From: "Red Triangle Enterprises, Inc." webmaster@red-triangle.com
Subject: Article 1: New Age Marketing: PRESS RELEASES
New Age Marketing: PRESS RELEASES
Copyright 2003, Queen Mason
As advertising rates continue to rise, savvy marketers are
finding new ways to promote their offers without spending one
penny on risky, expensive advertising. For instance...
A well-written press release can out-pull a paid ad of the
same size!
A press release is a short, newsworthy article about your
offer, whereas an ad is a sales pitch for your offer.
Understanding this important distinction can mean the difference
between paying for advertising and getting unlimited free press!
The most important thing about a press release is this: A press
release must serve TWO agendas! In order to get published, it
must serve the editor's agenda, which is to provide information
that will be of interest to his readers. In order to serve your
agenda, it must generate as many inquiries and/or orders as
possible.
On the surface, serving both your agenda and the editor's agenda
might seem difficult, if not impossible. In reality, it's really
quite simple to do. This is because there are three parts of a
press release, each of which is used to serve a different agenda.
The first part of a press release is called the "header." The
header is located at the top of the first page. The header
contains contact information important to both you and the
editor, including your name, the name of your company, your
phone and fax numbers, a "release date," and a "kill date."
The second part of a press release is the "body." This is the
part of the press release that must serve the editor's agenda.
It consists of a short article (including a powerful headline)
that provides useful or interesting information.
The third part of a press release is the "resource area." This
is the part of the press release that serves your agenda. It is
the last paragraph, and it should contain enough contact
information so that readers can send inquiries and/or orders
directly to you.
Most business owners are so used to paying for advertising that
they never discover the power of new age marketing techniques,
some of which can be used to promote their offers for free! But
you don't have to be one of them...
Press releases are just one of many new age marketing techniques
that can be used to promote your offer without risky, expensive
advertising!
====================
Queen Mason is president of Red Triangle Enterprises, Inc.,
publisher of "Never Pay For Advertising Again!"
http://www.never-pay.com
mailto:articles@never-pay.com
***end of article***