When it comes to marketing online you need to focus like a lazer. If you try to appeal to a large audience it will be hard to generate a high conversion rate (amount of people buy your product/amount of people that view your site). Maximizing your sites potential to earn income requires the people that view your site to already be interested in the topic of the website/product. This is niche marketing. You basically want to appeal to a small section of the population so that you can target them in your marketing campaigns. Besides, its hard to market a random product to millions of random people, and hope they will buy it. But if you market a specific product to a specific audience and you are on your way to making money.

Some people tap into niches that they are interested in, others the ones that are most profitable. Both ways work well, in fact peoples interests and hobbies may be huge untapped markets waiting to make money. This is how some of the most successful internet marketers have made their fortunes. Regardless if the niches you use interest you or not you need to market to as specific a person as possible to have the most profits. Say I am selling a widgets ebook at widgets.com; I would want to tailor my sales pages and my ads to be as specifically talking to people highly interested in buying information on widgets as possile.

Creating niche community sites is one of the most profitable method of tapping into niches though. You can use these to develop a very large repeat targeted customer base. This is something that works incredibly well since you know that everyone that keeps coming back to that site is interested in the subject of the site. From a community site you can advertise your related products, sell highly targeted traffic to others, send occasional "announcement emails", and make a lot of money off of Google's Adsense. If you have 2000 people that use your forums for your widget site regularly your site content will be huge and attract search engines, but also your Adsense ads will be getting clicked like crazy by all those people. This is an example of daily income without selling anything at all.

You would also have 2000 people to sell your widget products/services to from the community site. This is such a large highly targeted customer base that you can easily sell any new products/services to have to offer with ease. Some people choose to invest their time and money in building a community and not really selling anything at all. You would do this of course until the base was big enough to make a lot of money off of.

Now community sites might not be everyone's cup of tea. But people do create incredible profits off of just sales pages and mini-sites targeting whatever niche audience they are trying to sell to. After you have several niche targeted products and mini-sites set up you can cross market them if you want and have your own network of sites. This is incredibly profitable because you are converting possible not buyers into buyers of something else and also get people to buy something after already buying. Most internet marketers find that 5-7 is the optimal amount of mini niche sites set up. Six was the average amount of mini-sites set up that required little maintenance to run and have huge profit potential.

This is just the first article in a series exploring niche marketing to its most profitable extremes. Make sure to check back for the newest one frequently and to check out the authors internet marketing blog located at: http://www.how-to-market.blogspot.com for the most current internet and niche marketing tactics and tools.


About the Author
Dave Ryan is on the cutting edge of internet and niche marketing. You can check out his niche marketing site at http://www.NicheBooks.net and his internet marketing blog at http://www.How-To-Market.blogspot.com for the the most current marketing tactics and tools.