Niche Marketing - How to Optimize Your Niche Sites
by Ken Nadreau

Surely you've heard about website ranking and how important it is to gaining exposure for your niche market. You've probably also heard or read of ways that you can increase your ranking too.
Content is an important aspect of gaining a good ranking with search engines like Google. The more relevent pages you can muster up for your site, the greater importance your site will have. This is a logical deduction seeing that the vast majority of people coming to the Internet are looking for information. The more information your site has, the greater importance to the general populace of the Internet.
Stands to reason, right?
In fact, most experts will tell you that you should gather up as much information on your topic as you can before your site even gets uploaded to your website server. This will assure you that the search engines will take quick notice of your site as soon as it gets submitted to them.
However, your very next move, once your site is finished and uploaded, but before you start trying to get it noticed by promoting and submitting it is . . .
Optimize it!
You see, without proper optimization, it won't matter how much research you've done choosing just the right niche to market. Nor will it matter how much content you have on your site that's completely relevent to your niche subject.
If your site is not thoroughly optimized, it will never get a good ranking in any search engine. They will either view the site as amateurish, or they won't be able to index it at all.
So it would be a great idea to consider some of these optimization ideas as soon as you've uploaded your site to the server . . .
1. Gather the tools you'll need:
A. Mozilla Firefox browser
Yes, Firefox is a browser, but it does a lot more than open websites for you. It also has several validators that you can use to fix errors in your web page coding.
Just load the page you want validated into the browser, and then click on "validate" in the tool bar above. In seconds, it will tell you if your code is valid or not and give you the exact places where it needs fixing.
You can get Mozilla Firefox here.
B. WebCEO
The free version of the program will evalute your site's content and tell you if it is search engine friendly. It too gives you the exact locations of errors and tells you why the errors are keeping your site from being noticed by the search engines.
You can get the free version of WebCEO here.
2. Using The Tools:
A. Validate your coding first using Firefox.
Open your new web page in the Firefox browser, click on "validate" in the tool bar and choose which type of coding your page is made with. HTML is the most common, but there are others there to choose from.
If the validator tells you that your page is valid, then you're all set. If not, open your favorite editor, load in your page, and follow the guidelines in the validator to fix your coding. Open your FTP program, delete the old version of your page and upload the repaired one. Close the validator and click the reload button in Firefox. Open the validator again to see if you've accomplished all it needed to validate your page. Repeat until you have a completely validated web page.
B. Make your site search engine and user friendly with WebCEO
Open the WebCEO program. In the "Quick Launch" splash page click on "Get Optimization Advice". Click on "File" then on "New Site".
Fill in the information boxes, giving it the web address and description name of your page. The folder is main by default and you can just keep it that way. Click on "Next".
Click on "Next" two more times, and then "Finish". In the top right corner of the program there's a box titles "Projects" with a drop down menu. Find the page you just entered in and click on it.
Add your main keywords in the spaces provided, then click on "start" at the bottom. WebCEO will take it from there and give you a full analysis of your web page. It will tell you all the things that may prevent the search engines from taking your site seriously.
Fix all the problems it describes and run the program again to be sure.

Once you've gone through this exercise and your site is valid and search engine optimized, then you can begin submitting it.
Taking just this little extra time, you're assuring yourself that all your work will be seen and enjoyed by millions of searchers who are looking for the very information you have to offer!
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Ken Nadreau is the suthor of "Get Niche Quick", and is a niche marketing consultant.
http://get-niche-quick.com
For more articles relating to Niche Marketing:
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