|
|
|
Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of Internet Marketing are many. A few Advantages Disadvantages Of Internet Marketing are: It's on the internet so it's low cost Very fast And you can reach a global audience However it: Can leave the businessman...
Five Common Marketing Mistakes: Fixable or Fatal?
Judging the effectiveness of your marketing efforts is easy – they're either producing results or they're not. If you're less than thrilled with your current ROI, here are five fixable mistakes to help boost results.
Judging the effectiveness...
MLM Network Marketing Training- MLM Leadership- The Two Golden Words..
" MLM Leadership-The Two Golden Words.." By Doug Firebaugh Many a Leader in Network Marketing get into the business, and really go after it....they see where they want to go, and truly start on an excited journey to success....but little by little,...
Seven Smart Marketing Strategies Every Business Should Use
Seven Smart Marketing Strategies Every Business Should Use Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes...
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
|
|
| |
|
|
|
|
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.
- feature a wacky photograph
- use a photo of your product in an unusual setting
- make an outrageous (but true) claim
- state your unique selling promise in an intriguing way
- present your prospect's problem (the one that your product or service solves) in a compelling way
- ask a provocative question, and put the answer on Side B
- feature a short quiz that stimulates interest in what you are selling
- just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
- quote someone famous saying something profound about your product or service
- quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."
- show a before and after photograph
- show a photo of your product in action
- feature a series of photos that demonstrate your product in action
- ask a question that includes a blank, like this ___________, which the reader fills in
- borrow credibility with a photo of a famous person using your product
- show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
- show a photograph of the postcard sender, and include a personal message from that person, in quotes
- create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
- present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
- demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge
- dramatize your product with a close up photo of an unusual part
- design your postcard to look like a high-end invitation
- ask a "true or false" question that is answered on the other side (eventually)
- make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
- whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading
About the Author
About the author Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at
|
|
|
|
|
|
