While it is true that heavily branded websites like amazon.com
are household names and carry an implied trust with visitors, the
vast majority of websites are not well known and are found and
visited as a result of searches performed with search engines.
In these instances, the visitor is probably arriving at the
website for the first time and human nature often dictates fear
or suspicion of the unknown.
If someone is shopping around for the best price for a particular
item, say a Cuisinart food processor, they would probably go to a
site such as Ask Jeeves (at ask.com using the Smart Search for
Products feature) and quickly obtain a list of sources and prices
for the desired item. The
About the Author
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business. Visit his website at
