Save Time and Money Marketing Your Book to One Audience


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Save Time and Money Marketing Your Book to One Audience

You have permission to publish this article electronically
or in print, free of charge, as long as the signature box is included.
Word Count: 236 words at 65 characters per line
Thanks,
Judy Cullins
===========
Save Time and Money Marketing Your Book to One Audience
Judy Cullins
�2001
Let's say that before this year ends, you want to market your
book at $20 to 170,000 business women over 40 who want to
create a relationship. You have found them on top Web sites
through a search for "listening," "communication," and "business
women."
If you sell your book for $20 to 20,000 business women out of
the total number, your market is worth $400,000.(your book makes
you $400,000). In one year, is that a realistic number for you,
considering the cost of your book to produce? (your cost is almost
free as an eBook). Will you put enough marketing time and money
into it to make enough money over your investment? Will you make
the money you want? How much time and money are you willing to
spend to make the $400,000? Are your numbers realistic?
Focus your marketing efforts and money on one audience at a time.
Then you won't waste time and money chasing the wrong market. You
won't diffuse your marketing time and money. You will have a
specific sales goal, and you will sell enough books to make you
smile through the next big holiday!
=============
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
Helps professionals manifest their book dreams.
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
mailto:Judy@bookcoaching.com
Ph./Fax: 619/466/0622