Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and...
Copywriters and Article Marketing: What Should You Write?
So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. What the heck are you going to say in your article? A friend of mine recently suggested...
How To Succeed In Network Marketing (PART 1)
How to succeed (and fail) in Network Marketing. (PART 1)
When I first got involved with Network Marketing, I was so excited that I didn't know what to do. I had signed up the same day that I first heard the plan and was going to be rich! ...
Marketing Using Personal Interactions
Incorporating personal interaction in your marketing is a must today.
In today's world there are too many marketing messages for prospects and customers to remember. It is essential that marketers create a memorable message. One way of...
Search Engine Marketing- Growth In SEO
Search Engine Marketing (SEM) has changed considerably over the past ten years. When first started, it was called Search Engine Submission. Then it became Search Engine Optimization (SEO), which was barely recognized as a marketing strategy.
At...
Search Engine Marketing with Blogs
Blogs are fast becoming the SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis, the better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management.
What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc... Let the readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them.
Now that you have your content, you need to get it into the reader's hands. The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL for the content. The more you update your site the more your site will be indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed, enter the RSS tag into the < HEAD > of your site. Just enter your site title and the URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them.
Creating a blog will allow your content to be syndicated which in turn will increase traffic to your web site as well as build your link popularity through RSS and blog directories. This will give you and your products or services recognition. The knowledge and personal insights that you share will help build your business and your customer relations. The RSS feeds and blog directories will also help build your page rank on search engines. Blogs have all the ingredients to be one of the best free advertising tools the Internet has to offer. Why aren't you taking advantage?
