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Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about having contacts in the media. Or about writing a great press release. In the end, it's about one thing: it's about you. You, and the knowledge and expertise you share every day...
Internet Marketing: Integrating Online And Offline Strategies
The biggest businesses have already realized that integrating
online and offline marketing strategies is the best way to tap
into a larger customer base as well as make customers spend
more. The best shops always make it easy for customers to...
*** It's The Marketing That Counts. ***
Message Understood I recently saw an interesting quotation relating to marketing, - “time and again studies have proved that no other activity adds more to the bottom line than marketing”. This makes marketing a pretty important topic. Yet I...
Killer Keyword Marketing Research
Everyone wants more traffic. But most do not know how to excel at the one thing that will insure their site is jammed with traffic like a Los Angeles freeway at rush hour. That is, they fail to do anywhere near enough keyword marketing...
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Search Marketing
ICMEDIADIRECT.COM By 2008, Search will drive US digital
marketing to $16 billion. By then, the winning businesses will
already use search as an integrated marketing tool. Currently,
over 150 direct search advertisers use ICMediaDirect.com
exclusively as their primary or only source for targeted search
advertising. ICMediaDirect.com offers full service search
marketing that delivers nearly one million targeted visitors per
day to thousands of advertisers by utilizing a network that
averages over 14 million daily searches daily from US and Canada
visitors alone.
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