TELL-A-FRIEND MARKETING
By Polly Hummingbird
One of the most successful forms of advertising with offline
businesses is word-of-mouth advertising. This occurs
when a satisfied customer tells some they know about a
business or it's products. The friend looks into it and they
often become a customer too. As the good word spreads
so do the sales increase for that business. There are no
direct costs involved in word-of-mouth advertising.
How do you do the same thing online? By using
tell-a-friend marketing.
For example, you can place a Tell-A-Friend button at the
bottom of your best webpage. When a visitor clicks on this
button a small form pops up. The visitor then enters the
name and email address of their friend, as well as a short
note. When they send the message the information from
that webpage is sent with it.
Tell-A-Friend marketing is especially successful for relaying
information to genuine target markets. In other words, when
someone logs onto a website they may not be interested
in the offer, but they may know someone who would be.
Marketing-Seek, a popular article directory site, uses
Tell-A-Friend marketing to allow visitors to send a copy
of an article to someone they know who may be interested
in reading it. This handy button is at the bottom of every
article that is posted in this directory.
Even if you decide not to be as elaborate as using a special
button and form, you can always place a note at the bottom
of your webpage that says something like "Tell A Friend
About This Website". You can put this in another color to
make it stand out more.
Another way for someone to tell a friend about interesting
information is to copy-and-paste the information into an
email message, including the URL, and send it to them
this way.
Sharing valuable information with friends is a good way to
promote online businesses as well as keeping up with your
friendships.
AUTHOR
Polly Hummingbird writes and sells printable ebooks.
* Amazing Bestseller
* Super Business
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Homepage: http://humming.biz.s5.com/home.html
Email: mailto:polly@humming.biz.s5.com
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