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The Best Kept Marketing Secret: Becoming the Guru


Do you want to save up to 10 years of internet frustration and thousands of dollars in advertising & testing? You're about to find out an amazing secret that the gurus don't want you to know about. Now at first you may think this isn't a big deal, but I'll explain why this is so powerful in a moment.


Part 1) The amazing secret is simply this: 'Copy the experts, mimic the gurus' Find the gurus in your related business and do what they're doing. Especially look at their websites/sales pages and make yours very similar.


Now let me say this right now - I am not telling you to steal their words or images that would be illegal.


What I am saying is study their sales letters and pay close attention to how they use: size of text, color, font, bold, italic, word spacing, paragraph spacing, length of paragraphs, use of color, background color, keywords and phrases, titles, headlines, and sub headlines just to name a few.


Why should you do this? Because it's working for them. Their webpage/sales letters are the final results of years of trial and error, and thousands of dollars spent on advertising and testing.


One of my favorite internet marketing gurus to learn from is John Reese. He's been studying and improving internet marketing since 1990 and has had over a billion website visitors. He's always testing everything he does. Why? Because this is how you find out what really works and what will produce the best results - and ultimately brings in the most money.


He made over a million dollars in one day on the internet. Do you think we could to learn a thing or two from him? You bet we can. What if our salepage looked a lot like his? How much would our sales increase? If you want to spy on him right now just to see what he's doing visit: http://www.trafficsecretsuccess.com


By studying his style and technique you should be able to learn a lot in a very short time. Save a copy of his site to your desktop for future reference. And remember if your guru has a coffee stain in the upper right hand corner of his sales letter then make sure you have one on yours too. It was put there for a reason – to make money.


Also this is just a starting point. After you have revised yourown sales letter then start testing other things to improve it even more.


Remember by using this one simple idea you will save yourself a tremendous amount of time and money, and it can take you from a novice to looking like the pros almost overnight.


Part 2) This is the most important part. You already know the gurus in your related field so now you will need to 'Study the gurus'


Learn everything you can from them by joining their mailing lists, enrolling in their mini courses, buying their products, and signing up for their affiliate programs. Let me assure you right now that these gurus will not promote something unless it is a quality product. And the reason is reputation is everything on line and if they recommend a bad product then they won't be a guru for very long.


By enrolling in their mini courses and signing up for their affiliate programs you will receive lots of valuable information that will help your internet business.


Read all the emails they send you and check out the products they recommend. You may even want to buy a few of these, because they may be very helpful in generating more sales.


To increase sales even further try to find 1 or 2 gurus with good copywriting skills and learn as much as possible from them.


Part 3) And after studying these gurus for a while you will be ready for the third and final step. 'Become the guru'


After you have been studying these gurus for a while you will have gained more knowledge then most people on the internet. And some of these will start asking you for advice. Then they will start buying products from you. And the best advice I can give you is to always recommend quality products. Because your reputation is everything online.


Don't forget to invest your time and money in 'better copywriting skills' and 'advanced marketing techniques', because both of these will dramatically help to increase your sales.


Copyright © Duane Marx


ABOUT THE AUTHOR
Duane Marx
For other free marketing tips
please visit: http://www.internet-checklist.com


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