The Biggest Problem With Your Marketing Is...?
By Karen Fegarty
http://www.eztrackz.com
What is the biggest problem most marketers have? Who knows. We
don't, and they certainly don't either. That is exactly the
problem. Most marketers don't know whether or not their campaigns
are working because they don't know how to track the results.
I can't count the number of people I know who create a marketing
campaign and spend hundreds or thousands of dollars implementing
it, then don't even bother to track the results. How will you
ever know if, when, and why your marketing is successful, or
unsuccessful, if you don't see hard data on your results?
With online marketing, it's easy to find out where and when your
marketing dollars are being wasted. Using online tracking you
can:
1. Track how many people respond to your online ads - If people
don't respond, then you can simply alter your ad and try again.
2. Track when people respond to your ads - Do they respond
immediately or do they wait a week? This helps you to determine a
time frame for sales activity.
3. Track whether people are opening your email marketing or bulk
email messages - If they aren't, maybe you need to change your
subject line or find a new list of people to email.
4. Determine which ad copy or text brings the best results - The
right words make all the difference in advertising. Online
tracking helps you determine which words will pull sales.
5. Monitor the click activity on your site - What you really need
to know are the number of unique visitors you receive. A unique
visitor is each individual visitor who clicks on your site,
regardless of the number of times they click on your site. The
number of clicks you receive is less important than the number of
unique visitors you receive.
Online tracking can tell you all this and more. Whatever online
marketing you use, from banners to pop-unders, ebooks to
articles, make sure you know what works and what doesn't. Use
online tracking and save yourself money, time and energy.
Karen Fegarty karen@ezTrackZ.com is the CEO of MailWorkZ/ezTrackZ,
an e-marketing technology company focused on developing and marketing
leading email marketing and tracking tools. TRACK YOUR RESULTS
in a variety situations with ezTrackZ. Don't waste money on
ineffective marketing. Visit http://www.eztrackz.com. Reach
Karen at mailto:karen@mailworkz.com or 902.835.5009.