When you persuade your prospect's subconscious mind to
do something, their conscious mind will usually follow. This
is true even if the conscious mind disagrees with the
subconscious.

For example, your prospect may make a conscious choice
not to buy your book on getting over shyness until his
subconscious mind suddenly imagines himself meeting and
talking to the girl of his dreams with confidence and with-
out being shy.

We've all experienced that same buying pattern thousands
of times. Your subconscious mind changed your conscious
mind's decision not to buy. How many times have you
bought something that logically you knew you could not
afford, but subconsciously you imagined the pleasure and
positive emotions you would receive as a result of buying?

The subconscious mind can be persuaded by many things
like visuals, imagination, rhythm, repetition, emotions, etc.
The conscious mind usually deals with logic, words,
numbers, problem solving, etc.

You may not realize it but your subconscious mind is being
influenced when you watch TV shows, commercials, listen
to music, daydream, read a story or find out information,
look at art or a picture, etc.

Whatever your subconscious mind is focused on it will
believe, whether it's real or false. The subconscious mind
isn't choosy, it accepts any information directly or indirectly
through our five senses and stores it. It even records
background noises, conversations and visuals you're not
even aware of.

So, as a business, your main goal is to bypass your
prospect's conscious mind and persuade their subconscious
mind so that eventually, the subconscious "desire" will win.

About the Author
Larry Dotson
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