The Single Most Effective Marketing Strategy to Get Clients and
Marketing Professional Services
The Book Yourself Solid
Always-Have-Something-to-Invite-People-to-Marketing-Strategy is
simply the most effective marketing strategy on the planet for
the professional service provider.
Your services have a high-barrier for entry. They are rather
intangible and expensive (whether you think they are or not) to
a potential client. Especially to someone who has not used the
kind of services that you offer or to someone who has, but did
not have good results with other service providers.
Unfortunately, that does happen and you have to manage for that.
People hate to be sold but they love to get invitations. Don't
you? What if I could virtually eliminate your need to sell with
this one solution? Would that be exciting to you? I bet it
would. In my first year of business, this one strategy literally
doubled my income.
When I use The Book Yourself Solid 7 Core Self-Promotion
Strategies: Networking, Web, Direct Outreach, Referral,
Keep-In-Touch, Writing, and Speaking, instead of trying to sell
something through these efforts, I use these self-promotion
strategies to create awareness for the solutions I offer to the
very specific urgent needs and compelling desires of my target
market by making a compelling offer that has no barrier for
entry.
Remember, it's, "who knows what you know" that's important when
attempting to Book Yourself Solid. Do you realize how many more
clients you could be serving if they just knew what you had to
offer? That you had the solutions to their problems, the answers
to their questions, and the keys to their salvation?! Alright,
maybe I'm getting carried away. But in order to promote
yourself, your services and products, your ideal clients need to
know what you know on a deep and meaningful level. They need to
know that you have loads and loads of invest-able opportunities
that are based on their urgent needs and their compelling
desires. The best way to do this is to have at least one
compelling offer that has no barrier for entry. I've been
offering a free tele-seminar every Monday at 12pm Eastern for a
while now that helps people think bigger about who they are and
what they offer the world (it'll also help you get more client).
I even gave it a name. It's called The Think Big Revolution.
Every week I come to this conference call (which can hold
hundreds of people at a time) with a topic that will help those
who call in think bigger about who they are and what they offer
the world. Sometimes the topics are specifically related to
getting more clients and sometimes they are related to other
principles and strategies that will help the callers be more
successful in business and in life.
But here's the thing - membership is free And I invite everybody
that I meet to join. I'd like to invite you. I bet you'll love
it. And if you don't you won't come back. It's simple. You get
an opportunity to participate in something that should add great
value to your life and test me out at the same time. And for me,
well, it's fantastic because I don't have to "sell" anything. I
can offer really great value to the lives of potential clients
and customers at no risk to them. And then they have the
opportunity to ask me for more business help if they are so
inclined. There are tons of ways that you can set up this type
of 'always have something to invite people to' self-promotion
strategy. You are only limited by the lining of your
imagination. Oh, if you want to join the Think Big Revolution go
to
www.ThinkBigRevolution.com and sign up there. See how easy
that was? No selling, just a generous invitation. Of the 93% of
my clients who successfully book themselves solid each and
everyone one of them used this strategy. And by the way, when I
started doing these calls about 6 people came to the call each
week. Now, there are over 5000 members of The Think Big
Revolution.
Are you starting to get how the 'always have something to invite
people to offer works'? The value you add in your offer meets
the needs and desires of the people you serve. This
no-barrier-for-entry offer is the first stage of the Book
Yourself Solid Sales Cycle. Then as you continue to build trust
over time by offering additional value and creating awareness
for the services you provide, you'll attract potential clients
deeper into the sales cycle; closer towards your core offerings.
About the author:
Get more clients with Michael Port, expert marketing coach for
small business owners and professional service providers. Free
small business resources, networking opportunities, articles,
advice and coaching on professional services marketing at
http://www.michaelport.com . Receive a free chapter from 'Book
Yourself Solid' at
http://www.bookyourselfsolid.com
