Most of the Internet Marketers seem to think of website
promotion as just submitting to search engines, directories,
link building and advertising in ezines or banner exchanges.
It is a known fact that most people in the world use most of
their time off-line. They read newspapers, magazines, listen to
radio and watch TV, talk with their friends, neighbors and
family. Not all the time is spent surfing on the internet.
To ignore the value of off-line marketing is to leave 65-70% of
the money to be made from your websites on the table.
Some suggestions for creating an off-line advertising/publicity
campaign are :
Let your local papers know that you have an unique product that
will benefit the local community and you are able to help them
save time, learn more and be more effective in their daily
lives. This could lead to an interview with a local reporter or
even with a national with your website product as a featured
item and will drive people to at least see what the buzz is
about.
At the very least it will create an awareness of your domain
name or product in their sub-conscience mind.
Try finding a local business that is related to your product and
offer them a discount voucher to give their customers for your
product.
Take out small ads in local or niche magazines to advertise the
product. Some ads are relatively cheap comparable to a solo ad
in a main ezine.
Try handing out flyers with a special offer in the high street
or find shops that would allow you to leave them on the counter
for customers to pick up.
Try sending a fax broadcast to businesses that could benefit
from your product. Some companies have lists of fax numbers and
can send out the fax for as little as interview each.
If you can develop an unique twist or benefit of your product or
service, then you could become newsworthy and even get an
interview with a local reporter, who can write a better article
than any you could put together for their readers or listeners.
Investigate the possibility of sending out Press Releases to the
local media. Send them your product for review. Get a well known
celebrity to endorse your product.
I am sure you can think of many other ways to use off-line
marketing, other than sticking notes on lamp-posts to create an
awareness of your site.
Good luck
About the author:
David Riewe - Internet Marketer and Publisher - Try his FREE
Ezine "The Ultimate Marketing Tips" that that will Make Your
Business An Outstanding Success!
http://www.riewe.com
