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For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about having contacts in the media. Or about writing a great press release. In the end, it's about one thing: it's about you. You, and the knowledge and expertise you share every day...
How to Succeed in Affiliate Marketing ?
The reason more and more people are interested in Affiliate
Marketing business is there are no bosses to order the employees
around, There are no deadlines to meet and no fixed timings or
schedule to follow. One only needs to be equipped with the...
Make More Money In Affiliate Marketing
Affiliate marketing benefits both the online business and the affiliate. With affiliate marketing, an online business will have an increase in traffic on the website, and, consequently, generate more sales. With affiliate marketing,...
Network Marketing Success- The MLM Millionaire's Big 3 MLM Recruiting Secrets
by Doug Firebaugh
I have never had such a response to anything in these articles like we have had with this PassionFire study on Millionaire Recruiters.
WOW! And we have been swamped with emails for copies of the study. We may release it at...
The Only Traffic Secret You'll Ever Need For Your Internet Marketing Business
So what is this all important secret? It can generate you 1000's
of free visitors to your site plus hundreds of links and sales.
The experts have been using it for years though chances are you
haven't thought much about it.
Well, the...
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Using Web Resources to backup your Trade Show Marketing efforts -- During the Show
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Websites and Trade Shows, part 2
Using Your Web Resources to backup your Trade Show Marketing efforts -- During the Show< d>< r>< able>
The question is "How can I use my website to support and enhance my presentation at the show?" Two things come immediately to mind:
1. Use Your Website as a Resource at the Show
The idea is that you have a computer or two set up right at the show where people can look at your product lines and special promotions. This does not its pros and cons -- apart from the obvious cost and inconvenience involved in getting it set up.
Create a special website just for the show and put it right on the computer. No need for an internet connection. Keep it simple. Just focus on the objective at hand, which is to give people a reason to check out your products or services once they get "home". What you're trying to do is generate pre-qualified leads.
Build in a lead generation "system" to collect information on pre-qualified prospects. This could be an online form with the information stored locally on the local computer. Or probably better, just a response
card they can fill out and stuff into your response box.2. Use Your Website as a place to direct Prospects
Using your website as a reference point for prospects is really a no-brainer, right? Everybody at the show says: "For more information, check out our website." The problem is, with 50 or 100 websites to check out once your visitors get home, yours is likely to get lost in the shuffle.
You must give prospects a reason to look at your website.
Create a valuable special offer they can only access online. Make a strong, clear “pitch”. Put it in the form of a "valuable coupon", something like this:
"Get $40 off your next purchase when you register online."
This encourages your prospect to keep the handout, and also encourages them to respond by going to your website and having another close look at your special offer.
Tie in your online registration form with an autoresponder. So now when somebody registers online, they will automatically be sent a series of messages over a period of weeks or months. This is a perfect way to keep in touch with your prospects without having to worry about it. The system takes care of it for you. All you do is fine-tune the messages and handle the sales enquiries.
A "system" like this gives you an automatic advantage over your not-so-organized competitors. What could be better than that?
Related Information:
Handouts that Stick Around After the Party
Promoting with Autoresponders
About the Author
Rick Hendershot is based in Conestogo, Ontario, Canada. He spent many years as an advertising consultant, and small business owner. He publishes www.tradeshow-display-experts.com, www.small-business-online.com, and a regular ezine called Trade Show Tips. He can be reached at rh@small-business-online.com.
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