What is Upselling?
It is an important web site marketing strategy that can help you
magnify your profits.
It means pre-selling any additional features of your products
and services even before your customers make a purchase.
For example, let's say you're selling a computer with a 15"
monitor for $600.
You can tell your customers that they can upgrade to a 17"
monitor for only $100 more.
That's upselling! The trick is to pre-sell your customers on any
additional features and upgrades for your products and services
available and get more money out of the first sale.
Below are ten upselling strategies you can use to increase your
profits.
1. Deluxe Upsell-You could sell a basic product and tell people
for a little more money they can receive the deluxe edition.
2. Money Upsell-You could offer people the rights to sell the
product they are buying from your business. You could charge an
extra $30 dollars to get the reproduction rights.
3. Discount Upsell-If you're selling a product people may order
again in the future like shave gel, you could offer them a
second can of shave gel at a discount.
4. Time Upsell-If you're selling a product or service people
subscribe to, like a magazine, you could tell them if they
subscribe for two years instead of one, they can receive it half
off the cover price.
5. Quantity Upsell-This is similar to the discount upsell. The
only difference is you increase the discount by how many
products they order. If they order 3 it's a 10% discount, if
they order 5 it's a 15% discount.
6. Package Upsell-When you're selling a product you could offer
similar products in a package deal. Tell the people the other
products are cheaper with the package deal versus purchasing
them separately.
7. Affiliate Upsell-When you're selling a product you could
offer someone else's product as an upsell. You would have to
make a commission on the product in order to profit.
8. Free Upsell-You could offer a free sample or trial of your
product (your first sale would be free) and then tell people if
they order the full version right now they will get a discount.
9. Extra Upsell-There are many things you could charge extra for
at the time of sale. It could be gift wrapping, imprinting,
custom designs, etc.
10. Extended Upsell-If your product comes with a warranty, you
could ask people if they would like to extend the warranty one
more year for only $30.
In conclusion, you can use one or all these strategies to
increase your profits at the point of sale. Don't be afraid to
use your imagination to come up with other upsell strategies.
May these web site marketing secrets help you to make a lot of
money.
Warmly,
I-key Benney, CEO
About the author:
I-key is a CEO from New York and creator of
MaySearch
Engine. What do you desire today? Use
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