Network marketing is a marketing paradigm wherein the
interconnection of the market actors and the transactions are
greatly stressed. The terminology networking marketing in
popular usage is a synonym for multi-level marketing or MLM.
Sometimes, it is also mistakenly considered as the pyramid
scheme.
Many are enticed with the promises of network marketing. Who
would not be? The idea of making instant money and not requiring
any special skill or any form of investment is very appealing
especially to those who are with an immediate need for it.
However, there is also a down side in this kind of business
model. A short list follows just to give you an idea of the dark
side of network marketing.
Network marketing or multi-level marketing are doomed by design.
If you consider that there is a possibility of succeeding by
believing that the product is saleable without a doubt. Then
once again, you are mistaken. All products and even services
will only have partial market penetration. Not everyone would
want to drink filtered water, or wear a particular shoe style,
or avail of a service or product. In the real world of business,
there is no such thing as an infinite market need for any
product.
After all, if the MLM product is such a hit, is it not
questionable that it is not sold in the customary marketing
system as known by human society for over a thousand years now?
It would not need any special kind of marketing scheme like the
MLM. That is something to really think about.
Looking at the MLM design on a mathematical perspective, you
will see the very obvious geometric flaw in the entire setup.
Multi-level marketing works through geometric expansion. It is
one vicious cycle of people recruiting people recruiting more
people. This kind of business model leads to market saturation
and it is inevitable. And sadly, the unfortunate person at the
bottom of the chain ends up as the loser. It is because all that
is generated are false hopes and money is lost in a senseless
manner.
The organizational issue of a pyramid structure is ěwhere does
the money come fromî? Don't you wonder about where the money
comes from for the people at the top of the pyramid? Well, from
whom else but the losers at the bottom of pyramid who believe
they will see the money soon.
But if you are still thinking that multi-level marketing is the
best way for you to earn the quick money, better start
exploiting people early while the exploiting is still good.
Family and friends are to be treated as such and not seen as
marks for exploitation.
Basically, the network marketing business grows by exploiting
people's relationships. MLMs reward their people to recruit
others. Often, the first targets for MLM recruitment are the
so-called "expendable" friends. But if all else fails, some
people jaded by the blinding promises of MLMs or as a result of
desperation may end up recruiting family, even their mothers.
And when the business fails, relationships are tampered.
But you are still convinced that network marketing is you great
break to achieve that elusive success. Here are some helpful
tips for wannabe MLMers. After reading of the dark side of the
network marketing business model, it is best to know what you
are getting into early on.
In selecting a network marketing company to participate in, pick
one with a reputation of high integrity.
Select one that offers products that you can be passionate
about. After all, how can you get someone to believe in the
product you are selling if you yourself are a non-believer?
Be sure that the commission scheme of the business is laid out
in black and white, and one that is fair. It is a business, and
people get into it to make money. If you believe that the
existing moneymaking scheme of the multi-level marketing
organization you are eyeing at is not favorable to you and your
goal, then look around for a more viable opportunity. With the
tons of network marketing businesses around, for sure you will
find the one that best suits your need and fires up your drive
to success.
May this help you in your quest for network marketing success!
About the author:
Daegan Smith the owner of
Net MLM Articles and the leader of the fastest growing team
of successful home business enterpernuers on the net. Find out
how we're creating financial freedom all across the globe and
how to get in on the action FREE =>
http://www.comlev.com
